Assistant Manager, Sales, TV Homeshopping

JOB OVERVIEW

Dyson operates in a fast‑paced and highly competitive market, consistently pushing boundaries through innovation and performance. Korea is one of Dyson’s most important and fastest‑growing markets globally.

To support this momentum, Dyson Korea is expanding its in‑market sales organisation and building a high‑performing team to drive business growth, profitability, and commercial success. This team works closely with cross‑functional partners to deliver strong market results.

The Assistant Manager, TVHS will play a key role in executing sales strategies and driving channel‑specific initiatives to accelerate revenue growth within the TVHS channels in Korea.

MAIN ACCOUNTABILITIES

Drive Sales Performance

• Deliver sales results in volume, revenue, and profitability.
• Own and manage communication with assigned TVHS customer(s) to drive profitable growth and achieve financial targets.
• Develop and execute short‑term and long‑term customer plans and sales strategies to support sustainable growth in the TVHS channel.
• Deliver sales strategies with TVHS customers and lead negotiations through regular MBRs and QBRs.
• Execute NPD launch processes, ensuring successful GTM execution and effective communication with TVHS customers.
• Deliver customer KPIs and volume targets by store, with performance tracked against clearly defined goals.
• Execute sales activities with assigned TVHS customers in accordance with agreed contractual guidelines.
• Deliver agreed number of airings with defined TVHS customers.
• Build and negotiate sales forecasts with customers and ensure alignment with agreed targets.
• Track execution using internal tools, monitoring promotion efficiency, costs, and gross margin.
• Execute key account sales planning processes to improve forecast accuracy and ensure monthly delivery of results.
• Deliver the agreed annual business plan with assigned customers.

Airing Management

• Deliver sales targets across both volume and number of airings for assigned customers.
• Secure airing slots through early and ongoing negotiations with customers (MBR/QBR).
• Maximise efficiency by increasing brand programme exposure and premium airtime.
• Improve cost efficiency by optimising airing and promotional costs.
• Maintain ASP guidelines to ensure healthy balance across channels.
• Increase brand awareness among retailers’ customers and build strong advocacy with TVHS MDs.
• Execute and review all sales activities by account.
• Conduct structured business reviews with retailers, incorporating market intelligence, category insights, sales data, and Dyson marketing plans.
• Plan customer visits effectively to ensure optimal time utilisation and appropriate call frequency.
• Implement and track ROI across all sales drivers within the TVHS channel.

Management / Communication

• Act as a trusted business partner to TVHS customers by consistently delivering business results.
• Report daily and weekly sell‑out performance for assigned TVHS customers.
• Lead and participate in monthly business meetings with key accounts.
• Execute all sales activities for assigned accounts in line with agreed plans.
• Manage ongoing communication with agencies supporting assigned TVHS customers.
• Execute sales activities aligned with the annual business plan cascaded from the team leader.

KPIs

• Quantity: Sell‑In (Monthly / Quarterly / Yearly) and Achievement %
• Gross Margin (GM): Monthly / Quarterly / Yearly performance and Achievement %
• Quality: Effective execution of pre‑planned activities, including regular MBRs and QBRs

Key Stakeholders

• Sales Team: Sales Managers and Assistant Managers
• Internal Stakeholders: Retail & Trade Marketing
• External Stakeholders: Assistant Buyers and Buyers within EM customers
• Agencies supporting assigned accounts

REQUIRED SKILLS AND EXPERIENCE

• Preferred experience in TVHS retail operations in Korea
• Strong verbal and written communication skills
• Minimum 5 years’ experience in FMCG Sales and/or Marketing
• Native Korean and intermediate English proficiency
• Proficient in Microsoft Office (Excel, PowerPoint, Outlook)

#LI-CY1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.