Summary
- Salary
- Competitive
- Job Family
- Category Marketing
- Location
- France - Paris Office
About Dyson
Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.
About the role
Drive commercial success by understanding the market, consumer, influencers, competitors, and retail customers in the category
Analyze customer and consumer data to identify category growth opportunities, feed consumer insights back into our plans and campaign execution.
Conduct in-depth competitive and market analysis to define strategy and maintain the brand's competitiveness in its market.
Develop and execute marketing plans in the category to drive sales growth, market share and improve brand image.
Develop go-to-market strategies for the category and provide marketing and product innovation (NPD) launch strategies: 360° NPD launch plans by working together with cross-functional teams
In charge of campaign development: management of the creative brief for the adaptation of marketing assets according to the needs of the media and retail teams, proofreading and compliance with EMEA and Group guidelines, coordination with the legal teams.
In charge of analyzing the business and its key indicators (KPIs) to stimulate the growth of the category: volumes, growth margin, product mix, sell-in, sell-out.
Defend the category internally, advocating for its value and business potential to various stakeholders.
Manage category Brand Building Investment (BBI) working closely with Head of Marketing and other budget holders.
Additional assignments or special projects as assigned or agreed.
About You
To succeed in this role, we expect you to have:
At least four years of experience in product or brand marketing for a Direct To Consumers (D2C) company, ideally with experience in a electronic goods or personal care products.
Bac+5 in Marketing
Experience managing campaigns, including translating assets, coordinating with legal teams, and managing relationships with external partners to ensure quality and timely deliverables.
Solid knowledge of traditional and digital media.
Excellent verbal and written communication skills.
Commercial acumen to understand the impact of the income statement and effectively achieve category objectives.
Ability to use creativity to develop innovative marketing strategies and initiatives.
Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
Able to manage multiple complex and multiple projects simultaneously, with strong project management skills.
Analytical mind with the ability to analyze data and derive actionable insights for business growth.
Proven ability to work well under pressure and adapt to the changing pace of the business environment.
Proficiency in Microsoft Office applications, especially Excel, for data analysis and reporting.
Fluency in English essential (B2 minimum) and fluency in French.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
