Head of Campaigns

About us

Dyson is growing rapidly across categories, markets and people. Our technology is complex and highly differentiated, and our role is to translate it into clear, compelling communications that resonate globally. Working in-house, in close partnership with engineers and the wider business, we create campaigns that bring Dyson innovation to life and drive commercial impact.

About the role

This is a global Head of Campaigns role, responsible for defining and leading the end-to-end go-to-market strategy for a major Dyson category. You will integrate campaigns, creative and market activation into a single, cohesive approach, ensuring consistency, clarity and commercial effectiveness from global strategy through to local execution.

You will set the direction for how the category shows up to consumers, raising the bar on creative quality, product storytelling and competitive positioning, while ensuring campaigns deliver measurable business outcomes.

What you’ll do

• Own the global campaign and go-to-market strategy, aligning insights, product priorities and commercial objectives into a clear, actionable plan
• Lead the development of world-class campaigns for product launches, creating sharp briefs that drive strong creative output from the Global Creative team
• Define compelling product narratives and differentiated claims that win in market, working closely with claims and legal to maximise strength and impact
• Build and manage a single, consolidated global campaign calendar, aligned to business priorities and launch cadence
• Set and optimize Brand Building Investment, ensuring effective allocation and continuous performance improvement
• Define full-funnel channel strategies across media, retail and digital, improving effectiveness while driving efficiency
• Partner with markets to ensure best-in-class launch planning and execution, balancing global consistency with local relevance
• Establish clear performance metrics, track outcomes and embed learning to continuously improve campaign effectiveness
• Lead and develop a team of campaign leads, while orchestrating a broad cross-functional network across commercial, creative, insights, engineering and other functions
• Act as a senior leader within the business unit, shaping strategy, leading key forums and driving cross-functional initiatives

About you

• 12+ years’ experience in consumer-facing industries, with a strong track record of driving category or brand growth
• Proven ability to lead global campaigns and go-to-market strategies with clear commercial impact
• Strong strategic and commercial judgment, with the ability to connect marketing decisions to business performance
• Deep understanding of global markets and multi-channel ecosystems
• Comfortable operating in fast-paced, complex environments with high expectations and ambiguity
• Strong stakeholder leadership across matrix organisations
• Experienced people leader who builds, inspires and develops high-performing teams
• Clear, confident communicator with strong storytelling and decision-making ability

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.