Head of E-Commerce

About us

Dyson is a global technology company. We invent, design and build technologies that challenge convention and redefine expectations. The Italian E-Commerce team plays a critical role in accelerating direct-to-consumer growth, delivering exceptional digital experiences, and building lasting relationships with Dyson owners through every stage of their journey.

About the role

As our Head of E-Commerce, you will lead Dyson's online business in Italy, combining strategic leadership with commercial ownership to deliver sustainable growth across Dyson.com and key marketplace partners. Acting as a key member of the local leadership team, you will influence business direction, lead a high-performing team and ensure exceptional experiences for Dyson owners.

You will:

• Own the Italy e-commerce P&L, driving revenue growth, profitability and long-term business performance.
• Define and execute the e-commerce strategy, balancing immediate commercial opportunities with long-term business objectives.
• Lead, coach and develop a high-performing team, creating clarity, focus and engagement in a fast-paced environment.
• Partner with Marketing to optimise traffic acquisition, conversion performance and return on investment across digital channels.
• Challenge and influence internal specialists and external partners through a strong understanding of performance marketing and digital trading levers.
• Lead the marketplace and third-party e-commerce business, strengthening commercial performance and key strategic relationships.
• Use data and insight to identify growth opportunities, improve decision-making and influence investment priorities.
• Collaborate effectively across local, regional and global teams to align priorities and deliver business outcomes within a complex matrix organisation.
• Champion exceptional owner experiences across every digital touchpoint, from consideration and purchase through to care and repurchase.
• Act as a leader for the wider Italy business, considering opportunities and trade-offs across direct, marketplace and indirect channels.

About you

To succeed in this role, you will bring:

• Senior e-commerce leadership experience, ideally within a Head of E-Commerce or equivalent role.
• Proven P&L ownership and a track record of delivering online sales growth.
• Strong understanding of traffic acquisition, performance marketing and digital trading levers.
• Experience leading teams through ambiguity, change and demanding commercial environments.
• Analytical strength, using data and insight to identify opportunities and improve performance.
• Strong stakeholder management and influencing skills in a matrix organisation.
• A resilient, adaptable style with a bias for action and delivery.
• The ability to balance strategic thinking with hands-on execution.
• Fluency in Italian and English.
• Experience in premium consumer products, retail, e-retail or omnichannel businesses.
• Experience across direct-to-consumer, marketplace and indirect sales channels.
• Experience working across regional and global stakeholder groups.

Reward

• From €78,750+ per annum (subject to experience)
• Annual Sales Incentive Plan (30% on-target)
• Employee Product Reward Scheme (30% discount)
• Meal vouchers to support daily food expenses (€11 per day)
• Transportation allowance (50% company contribution)
• 26 days annual leave plus public holidays
• Public pension scheme (statutory)
• Health insurance
• Employee Assistance Programme (24/7 confidential support for you and your family)

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.