Summary
- Salary
- Competitive
- Job Family
- Marketing
- Location
- Mexico - Mexico City Office
About us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Mexico in 2018 as our first step in to Latin America. Our Mexico office is located in the Polanco area of Mexico City and our expanding team is a key contributor in helping us deliver growth throughout the market.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About the role
This role is a strategic marketing position within a distributor-led market, with a strong focus on developing and executing impactful retail marketing strategies. You will partner closely with local distributors and internal teams across Marketing, Finance, Legal, Operations, and Global Category. The focus is to drive Dyson’s brand objectives and commercial results from a marketing perspective, providing guidance, tools, and direction to maximize website traffic, customer conversion, and brand equity—without owning sales strategy or distributor management.
Key focus: Own and lead the retail marketing strategy. Use sales and market data to inform marketing tactics and drive business growth through distributor-partnered channels and websites. Maintain consistent brand execution across distributor-owned websites in all markets. Demonstrate financial stewardship over marketing budgets and deliver optimal ROI on all marketing investments, including point-of-sale (POS) activity.
Responsibilities
Distributor Partnership & Retail Marketing Leadership
Partner with distributor teams to enable and execute Dyson's retail marketing strategy across LATAM.
Act as Dyson’s principal marketing advisor, ensuring the distributor’s marketing activities align with Dyson’s brand and commercial goals.
Support distributors by executing global marketing programs, sharing assets, and acting as a marketing subject-matter expert.
Resolve escalated marketing challenges, demonstrating swift decision-making based on data and brand priorities.
Strategic Marketing
Architect and execute holistic marketing strategies surrounding retail activity.
Use sales and market data to identify opportunities, inform marketing tactics, and respond to commercial shifts, always from a marketing viewpoint.
Drive alignment between local, regional, and global marketing teams for consistency and impact.
Make timely, high-impact decisions on brand positioning, consumer targeting, messaging, and campaign prioritization.
Brand Communications & Campaign Management
Own large-scale, integrated campaign strategy with responsibility for creative development, media investment, and execution.
Build and nurture relationships with agencies, media, and influential partners—always with marketing outcomes in mind.
Set and track KPIs for campaign success; deliver regular performance reviews and optimization plans.
Approve and refine creative assets to ensure strong brand alignment and local relevancy.
Retail Marketing & Digital Conversion
Develop annual retail marketing plans focused on driving traffic and conversion on distributor-owned websites.
Ensure consistency of the Dyson brand experience across distributor sites in all countries.
Analyze website sales and consumer analytics to iterate and optimize online marketing campaigns.
Determine, measure, and report ROI for POS and other retail marketing investments.
Financial Stewardship
Own the marketing P&L, planning and controlling budgets for all marketing activity.
Lead annual and quarterly marketing planning cycles, ensuring spend drives measurable business impact.
Analyze financial and marketing data to inform investment decisions and maximize marketing ROI.
Report on marketing performance to senior leadership—including recommendations and forecasts.
Cross-Functional Collaboration
Represent LATAM marketing priorities between headquarters, global teams, and distributor partners.
Champion and lead projects focused on marketing operational excellence and process improvement.
Mentor and coach marketing talent within the region, raising performance standards and cultivating future leaders.
Analytics & Continuous Improvement
Set the agenda for marketing analytics, defining measures of success for all initiatives.
Conduct post-mortem reviews and drive actionable improvements based on data insights.
Mandate data-driven marketing decisions to maximize ROI and business competitiveness.
About you
5 years in senior marketing, commercial, or category management—owning high-value projects, teams, and budgets in consumer products, technology, beauty, luxury, or premium lifestyle brands.
Degree in Marketing, Business Administration, or related field
Strategic leadership, proven track record directing integrated campaigns and distributor GTM launches.
Commercial acumen, experience controlling significant P&L, budgeting, and resource allocation.
Executive presence, skilled influencer and communicator at C-suite and partner level.
Analytical rigor, advanced ability to interpret complex data and translate into strategic decisions.
Agility and innovation, proactive in ambiguous, fast-paced environments; known for driving breakthrough ideas.
Multicultural leadership, demonstrated success leading teams and partners across multiple markets and time zones.
Fluent in English and Spanish
Must be able to adhere to a 5-day office attendance schedule
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at ustalentacquisition@dyson.com
