A family affair. Plotting our own path.

James's family has been alongside him since the beginning of the Dyson tale. While he was busy perfecting DC01, his wife Deidre kept the family going – teaching, growing food and making clothes for their children. Emily, Sam and Jake – whose lighting company has now joined the fold – are all involved with Dyson today.

Unlike our competitors, we're still family owned, and fiercely independent. We don’t bow to outside shareholders or report to the stock exchange. Allowing us to plot our own path. To pursue the ideas and practice the ideals we please. What we are and who we are is down to us.

And we remain committed to keeping it this way.