An unstoppable desire to find a better way

Brilliant basics, wrong thinking and

audacious delivery. Dyson is more than

its machines, it's a mindset.

Dyson Commercial roles

Our Commercial functions are located both within our Malmesbury head quarters as well as our local market offices. Through combining the expertise of our functions, working in collaboration with our engineers, we steer decisions and set direction in bringing our machines to markets; ensuring the overall success of the business.

Dyson Commercial roles
  • Marketing

    Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.

  • Account, Field and Retail sales

    Always evolving, always challenging, our Sales teams are the connection between Dyson and the fast-paced world of consumer and business sales. Across our global markets, we partner all the key players – online and on the high street. Plus, recently our first Dyson store was launched, with many more to come. It gives us a new benchmark for Dyson retail standards – elevating the brand and inspiring new ways to put Dyson technology into people's homes.

  • Finance

    For a Dyson machine to be successful, it requires rigorous commercial consideration. From the first prototype, to beyond its unboxing. Our strong financial planning and operations are what take Dyson ideas beyond the labs of RDD, onto shelves, and into the homes of our owners across the world. Forecasting, allocating and auditing our resources without ever compromising the integrity and entrepreneurial spirit that defines our business. And with a 25-year pipeline of future Dyson machines on the horizon, all our Finance teams are set to play a crucial role in delivering every single one.

  • Legal & IP

    Dyson learnt an early lesson in the value of legal might; winning a gruelling battle against Hoover when they infringed our early cyclone technology patents. Our in-house legal teams have been at the forefront of Dyson ever since. From the information security experts and IP teams doggedly protecting our ideas. To the commercial lawyers and procurement specialists who solve our toughest business challenges across the world.

  • HR

    Machines count. People matter. There are about 8,000 people at Dyson – talent all over the world. Each person is vital to our success. And everyone needs recruiting, settling in, career development, and rewarding with pay and benefits. It requires a wide range of HR disciplines. And as the people who look after Dyson people, HR is the key to our global growth.

  • IT & Digital

    Our IT teams manage the technology that makes what we do possible. They deliver an intuitive, premium interface on all digital devices, globally. They protect Dyson secrets through cutting edge digital security measures. They ensure our infrastructure performs around the clock. And they find a way to fix issues that stop us from doing our jobs. In the next few years, Dyson is getting even bigger – more people, space, and resources. Embracing the change, our IT teams are in the midst of digital transformation – critical to making our ambitious growth happen.

  • Customer service

    Our Customer Service team epitomises Dyson's problem–solving ethos. There's no query our teams can't answer. And there's no fault our Field Service engineers can't fix. It requires in–depth knowledge and genuine passion for Dyson technology. So we never miss an opportunity to talk about Dyson's latest machines – and frequently sell products as well as solve problems. Driven to turn owners into passionate advocates of the brand, our team is constantly evolving to make each experience rewarding.

  • Creative

    Armed with scientifically-proven product superiority and precision-engineered technology, our creatives find it easy to get inspired. But we never take the obvious route. Online or offline, our in-house design teams are encouraged – just like our engineers – to turn the world upside and explore new approaches. Elevating the Dyson brand and solving an endless stream of global marketing problems.

  • Communications & PR

    The global communications team is responsible for Public Relations, Public Affairs, Internal Communications and the James Dyson Foundation - James Dyson's engineering education charity. It works hand in hand with the digital team, shepherding Dyson’s presence online and on social media. In short, it holds the key to Dyson’s image and reputation externally and internally –seizing every chance to tell the Dyson story.

  • Personal Assistants

    Dyson is a fast paced business. Our personal assistants are faster still. Multitasking, diplomatic, reliable, trustworthy, quick-witted, loyal… there’s no end to their skills. Some might say it’s them that keep Dyson moving, but you wouldn’t know it from their professional and calm exterior. Dyson personal assistants flex daily, often with extraordinary responsibilities. With a surprising breadth of accountabilities, this isn’t your average PA job.

  • Facilities & Security

    Dyson’s facilities team looks after the nuts and bolts of Dyson and our security team protects them - our people, places, property, inside and out. They’re a practical and a creative bunch, responsible for making sure that everyone works in a comfortable, creative, safe and productive environment. With new markets, offices and stores opening every year, that's a challenging task. Our daily environment can make all the difference, that’s why the facilities and security teams work closely with everyone from Directors to graduates, to make Dyson a great place to work. And keeping our secrets, secret.

  • Claims & Insights

    The Claims and Insights team is the interface between Dyson’s engineers and its marketing team – it takes Dyson’s inventive technology and differentiates it by articulating compelling scientific proof. They’ve got privileged access to top secret developments in research and development and partner with engineers to ensure we develop world leading technologies. One foot in engineering, the other in creative communications, they are both technical and imaginative thinkers who use logic and creativity to solve problems and influence Dyson’s global success.

Marketing

Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.

Account, Field and Retail sales

Always evolving, always challenging, our Sales teams are the connection between Dyson and the fast-paced world of consumer and business sales. Across our global markets, we partner all the key players – online and on the high street. Plus, recently our first Dyson store was launched, with many more to come. It gives us a new benchmark for Dyson retail standards – elevating the brand and inspiring new ways to put Dyson technology into people's homes.

Finance

For a Dyson machine to be successful, it requires rigorous commercial consideration. From the first prototype, to beyond its unboxing. Our strong financial planning and operations are what take Dyson ideas beyond the labs of RDD, onto shelves, and into the homes of our owners across the world. Forecasting, allocating and auditing our resources without ever compromising the integrity and entrepreneurial spirit that defines our business. And with a 25-year pipeline of future Dyson machines on the horizon, all our Finance teams are set to play a crucial role in delivering every single one.

Legal & IP

Dyson learnt an early lesson in the value of legal might; winning a gruelling battle against Hoover when they infringed our early cyclone technology patents. Our in-house legal teams have been at the forefront of Dyson ever since. From the information security experts and IP teams doggedly protecting our ideas. To the commercial lawyers and procurement specialists who solve our toughest business challenges across the world.

HR

Machines count. People matter. There are about 8,000 people at Dyson – talent all over the world. Each person is vital to our success. And everyone needs recruiting, settling in, career development, and rewarding with pay and benefits. It requires a wide range of HR disciplines. And as the people who look after Dyson people, HR is the key to our global growth.

IT & Digital

Our IT teams manage the technology that makes what we do possible. They deliver an intuitive, premium interface on all digital devices, globally. They protect Dyson secrets through cutting edge digital security measures. They ensure our infrastructure performs around the clock. And they find a way to fix issues that stop us from doing our jobs. In the next few years, Dyson is getting even bigger – more people, space, and resources. Embracing the change, our IT teams are in the midst of digital transformation – critical to making our ambitious growth happen.

Customer service

Our Customer Service team epitomises Dyson's problem–solving ethos. There's no query our teams can't answer. And there's no fault our Field Service engineers can't fix. It requires in–depth knowledge and genuine passion for Dyson technology. So we never miss an opportunity to talk about Dyson's latest machines – and frequently sell products as well as solve problems. Driven to turn owners into passionate advocates of the brand, our team is constantly evolving to make each experience rewarding.

Creative

Armed with scientifically-proven product superiority and precision-engineered technology, our creatives find it easy to get inspired. But we never take the obvious route. Online or offline, our in-house design teams are encouraged – just like our engineers – to turn the world upside and explore new approaches. Elevating the Dyson brand and solving an endless stream of global marketing problems.

Communications & PR

The global communications team is responsible for Public Relations, Public Affairs, Internal Communications and the James Dyson Foundation - James Dyson's engineering education charity. It works hand in hand with the digital team, shepherding Dyson’s presence online and on social media. In short, it holds the key to Dyson’s image and reputation externally and internally –seizing every chance to tell the Dyson story.

Personal Assistants

Dyson is a fast paced business. Our personal assistants are faster still. Multitasking, diplomatic, reliable, trustworthy, quick-witted, loyal… there’s no end to their skills. Some might say it’s them that keep Dyson moving, but you wouldn’t know it from their professional and calm exterior. Dyson personal assistants flex daily, often with extraordinary responsibilities. With a surprising breadth of accountabilities, this isn’t your average PA job.

Facilities & Security

Dyson’s facilities team looks after the nuts and bolts of Dyson and our security team protects them - our people, places, property, inside and out. They’re a practical and a creative bunch, responsible for making sure that everyone works in a comfortable, creative, safe and productive environment. With new markets, offices and stores opening every year, that's a challenging task. Our daily environment can make all the difference, that’s why the facilities and security teams work closely with everyone from Directors to graduates, to make Dyson a great place to work. And keeping our secrets, secret.

Claims & Insights

The Claims and Insights team is the interface between Dyson’s engineers and its marketing team – it takes Dyson’s inventive technology and differentiates it by articulating compelling scientific proof. They’ve got privileged access to top secret developments in research and development and partner with engineers to ensure we develop world leading technologies. One foot in engineering, the other in creative communications, they are both technical and imaginative thinkers who use logic and creativity to solve problems and influence Dyson’s global success.

Commercial locations

Malmesbury
Dublin
Chicago
Aurora
Sydney
Cologne
Zurich
Paris
Milan
Madrid
Vienna
Benelux
Toronto
Tokyo
Moscow
Johor
Singapore
Shanghai