Brilliant basics, wrong thinking and
audacious delivery. Dyson is more than
its machines, it's a mindset.
Our Commercial functions are located both within our Malmesbury head quarters as well as our local market offices. Through combining the expertise of our functions, working in collaboration with our engineers, we steer decisions and set direction in bringing our machines to markets; ensuring the overall success of the business.
Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.
Always evolving, always challenging, our Sales teams are the connection between Dyson and the fast-paced world of retail. Across our global markets, we partner all the key players – online and on the high street. Plus, recently our first Dyson store was launched, with many more to come. It gives us a new benchmark for Dyson retail standards – elevating the brand and inspiring new ways to put Dyson technology into people's homes.
For a Dyson machine to be successful, it requires rigorous commercial consideration. From the first prototype, to beyond its unboxing. Our strong financial planning and operations are what take Dyson ideas beyond the labs of RDD, onto shelves, and into the homes of our owners across the world. Forecasting, allocating and auditing our resources without ever compromising the integrity and entrepreneurial spirit that defines our business. And with a 25-year pipeline of future Dyson machines on the horizon, all our Finance teams are set to play a crucial role in delivering every single one.
Dyson learnt an early lesson in the value of legal might; winning a gruelling battle against Hoover when they infringed our early cyclone technology patents. Our in-house legal teams have been at the forefront of Dyson ever since. From the information security experts and IP teams doggedly protecting our ideas. To the commercial lawyers and procurement specialists who solve our toughest business challenges across the world.
Machines count. People matter. There are about 6,000 people at Dyson – talent all over the world. Each person is vital to our success. And everyone needs recruiting, settling in, career development, and rewarding with pay and benefits. It requires a wide range of HR disciplines. And as the people who look after Dyson people, HR is the key to our global growth.
Our IT teams manage the technology that makes what we do possible. They support and maintain tools that allow Dyson to operate on an international scale. They build the backbone of our global digital channels. They protect Dyson secrets through cutting edge digital security measures. And they bring all of this, and more, together. Seamlessly. In the next few years, Dyson is getting even bigger – more people, space, and resources. Embracing the change, our IT teams won't just be critical to making our ambitious growth happen. They'll help Dyson capitalise on all the opportunities it'll bring.
Our Customer Service team epitomises Dyson's problem–solving ethos. There's no query our teams can't answer. And there's no fault our Field Service engineers can't fix. It requires in–depth knowledge and genuine passion for Dyson technology. So we never miss an opportunity to talk about Dyson's latest machines – and frequently sell products as well as solve problems. Driven to turn owners into passionate advocates of the brand, our team is constantly evolving to make each experience rewarding.
Armed with scientifically-proven product superiority and precision-engineered technology, our creatives find it easy to get inspired. But we never take the obvious route. Online or offline, our in-house design teams are encouraged – just like our engineers – to turn the world upside and explore new approaches. Elevating the Dyson brand and solving an endless stream of global marketing problems.
Bringing brand new technology to life – and to the world – requires inventive marketing. Clarity of message. Vast reach. And engagement in more innovative ways. Working closely with our engineers, our marketeers develop powerful claims through scientific research. And from traditional channels to cutting-edge events, retail experiences, social media and PR, we seize every chance to tell the Dyson story.
Always evolving, always challenging, our Sales teams are the connection between Dyson and the fast-paced world of retail. Across our global markets, we partner all the key players – online and on the high street. Plus, recently our first Dyson store was launched, with many more to come. It gives us a new benchmark for Dyson retail standards – elevating the brand and inspiring new ways to put Dyson technology into people's homes.
For a Dyson machine to be successful, it requires rigorous commercial consideration. From the first prototype, to beyond its unboxing. Our strong financial planning and operations are what take Dyson ideas beyond the labs of RDD, onto shelves, and into the homes of our owners across the world. Forecasting, allocating and auditing our resources without ever compromising the integrity and entrepreneurial spirit that defines our business. And with a 25-year pipeline of future Dyson machines on the horizon, all our Finance teams are set to play a crucial role in delivering every single one.
Dyson learnt an early lesson in the value of legal might; winning a gruelling battle against Hoover when they infringed our early cyclone technology patents. Our in-house legal teams have been at the forefront of Dyson ever since. From the information security experts and IP teams doggedly protecting our ideas. To the commercial lawyers and procurement specialists who solve our toughest business challenges across the world.
Machines count. People matter. There are about 6,000 people at Dyson – talent all over the world. Each person is vital to our success. And everyone needs recruiting, settling in, career development, and rewarding with pay and benefits. It requires a wide range of HR disciplines. And as the people who look after Dyson people, HR is the key to our global growth.
Our IT teams manage the technology that makes what we do possible. They support and maintain tools that allow Dyson to operate on an international scale. They build the backbone of our global digital channels. They protect Dyson secrets through cutting edge digital security measures. And they bring all of this, and more, together. Seamlessly. In the next few years, Dyson is getting even bigger – more people, space, and resources. Embracing the change, our IT teams won't just be critical to making our ambitious growth happen. They'll help Dyson capitalise on all the opportunities it'll bring.
Our Customer Service team epitomises Dyson's problem–solving ethos. There's no query our teams can't answer. And there's no fault our Field Service engineers can't fix. It requires in–depth knowledge and genuine passion for Dyson technology. So we never miss an opportunity to talk about Dyson's latest machines – and frequently sell products as well as solve problems. Driven to turn owners into passionate advocates of the brand, our team is constantly evolving to make each experience rewarding.
Armed with scientifically-proven product superiority and precision-engineered technology, our creatives find it easy to get inspired. But we never take the obvious route. Online or offline, our in-house design teams are encouraged – just like our engineers – to turn the world upside and explore new approaches. Elevating the Dyson brand and solving an endless stream of global marketing problems.
