Case studies

Personal development

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Alex Mack

International Commercial Executive - Communications, Chicago

From Communications Intern to International Commercial Executive in the US.

I was part of the first cohort of US interns based in Chicago in 2017. Although I originally applied for a Marketing internship, I was offered a Communications internship instead. I now work with the Communications team full-time, having graduated from Butler University in December 2017. Dyson has absolutely lived up to my expectations. I knew from the application process that Dyson was somewhere I wanted to work, and that hasn’t changed. The camaraderie with my team and other interns, and even across the business as a whole, is really special. Group projects were not always something I looked forward to back in school, but at Dyson I jump at the opportunity to collaborate with others.

I also knew I’d have to work hard. Dyson has certainly stood up to that promise, but I love it. You have to expect the unexpected – one day you might be working on one product area and the next you may have crossed to a different side of the business. Of course, it can be stressful at times, but the work you have a hand in is fulfilling and exciting.

The first project I got involved with was an Instagram campaign to promote the Dyson Ball™ Animal vacuum cleaner to pet owners. After working on a brief for the campaign, I researched and liaised with Instagram influencers. Instead of just focusing on the content that their followers would see, I worked with the influencers to build up an influencer led asset library, which could then be used elsewhere and is still used today across several social media platforms. Being given so much ownership was really satisfying – especially seeing the #dysonanimal hashtag being used by thousands of others Instagram users after the campaign had ended.

All of the summer interns were invited to a market leadership meeting, where we presented our internship work to the wider team. One of the senior managers mentioned that the assets I had obtained for the Dyson Ball™ Animal vacuum cleaner Instagram campaign were also being used by Dyson in other countries. It was amazing to think that it had grown from just some work on my computer to being part of a global marketing campaign.

I’ve now transitioned into the graduate programme as an International Commercial Executive, sitting on the Communications team. I’ve been privileged to help play a role in launching Dyson’s latest technology to the world and to start our new Dyson Partner programme, where we are working with top-tier influencers to tell the Dyson story.

Because of my previous experience here, I’ve been given the chance to draft my own missions (projects that graduates and interns undertake during their time at Dyson). I’m hoping to work across the Communications and Marketing functions, which would be a less conventional approach, but in true Dyson fashion. It’s great to be given the freedom to direct my personal development in such a way.