Advocacy Lead


$ Competitive
Sydney - Australia


This newly created role is designed to unlock the existing brand equity. Currently, 98% of Dyson floor-care owners would recommend Dyson to a friend but the Dyson earned social footprint doesn’t come close to delivering this level of endorsement. 
As the Dyson digital journey continues to evolve we are looking to grow the split of our impression share and become the country's most recommended brand. 


  • Creating an advocacy program that sees Dyson recommended 365 days a year by our existing owner base 
  • Transform existing programs and infrastructure to facilitate positive dialogue 
  • Own Dyson ANZ social strategy and when appropriate expand their digital footprint 
  • Become the oracle of ANZ owners and perceptive owners thoughts and feelings
  • Work with the direct team and acquisition to create a world class referral program
  • Collaborate with other internal stakeholders to transform current way of working to be digital first 
  • Fulfill other duties and pick up new activities that fall broadly in the purpose of the role.


  • Tertiary qualification in Marketing 
  • Experience creating advocacy programs with tangible results 
  • Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results 
  • Solid knowledge of referral marketing tactics 
  • Experience using Web analytics tools specifically Google Analytics
  • Passionate about digital, always looking to learn the most cutting-edge methodologies in web marketing and in e-commerce. 


At Dyson ANZ we value you bringing yourself to work. We recognise the importance of your unique contribution and are receptive to hearing ideas that challenge the norm. Innovation is in our DNA and we are excited by adopting new ways to do things better.

We deliver an employee experience that matches the quality we give to our customers. A compressed working week, work-life balance that we live and breathe, regular social lunches and off-site gatherings, product discounts, novated leasing, additional paid annual leave and company paid parental leave form just part of the employee experience at Dyson ANZ.

We are members of the Diversity Council Australia

Posted: 31 May 2019

Closing date: 30 June 2019