Assistant Category Manager - Floor Care (FC)

Summary

Salary
Base + performance based bonus + competitive benefits
Team
Marketing
Location
Seoul - South Korea

Description

As Assistant Category Manager for FC, you will have the opportunity to make a significant impact on the success and growth of Dyson in Korea, maximizing brand presence and marketing expertise of Dyson for the respective category.

This role reports to the Category Manager for the FC product range in Korea.

Accountabilities

As a key provider of marketing campaign solutions, you will be responsible for shaping the strategy and delivery of marketing campaign solutions across all media platforms like TVC, website, Social and the 3rd party retailers. You will identify key user engagement/sales driver and plan the best creative/media/channel solutions to strengthen consumers’ familiarity of the brand, working with various teams such as sales, retail, ecommerce and PR.

Dyson is a culture driven by change and comfort in grey areas – an ideal candidate in this role will be a self-starter looking to make an immediate impact and help an innovative company continue to grow.

Develop Marketing plans which will drive incremental sales growth, share gains and positive brand attributes for the FC category
  •  Work with Category Manger, and rest of the marketing team to define existing and new consumer target(s) and segments and develop propositions and programs to drive business within them
  • Contribute to the formulation and execution of sales and marketing plans to differentiate Dyson, build brand equity and drive consumer purchase
  • Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
Deliver programme of marketing activity
  • Collaborate with internal and external partners to execute go-to-market strategies, ongoing support and plans including new product launches, advertising creative, media planning, channel strategies, public relations, point of sale, promotions etc.
  • Assist with the development of effective brand communications including TV, digital etc.
  • Effectively manage key external agencies – Creative Agency, Media Agency, etc.
  • Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through  
  • Develop and implement a customer journey strategy that increases user engagement with the brand and conversion into purchase
  • Manage Social brand accounts with an agency
Deliver product marketing
  • Undertake range planning work to maximise long term profitability.
  • Devise product differentiation strategy across various sales channels
Executions
  • Coordinate all stakeholders to execute entire category marketing plan. Retail marketing, agency, sales (both direct and indirect channels), training, operations etc. Ensure all are on the same page on category business context, target and strategy, and execution plan.
  • Encourage and support stakeholders in executions and take responsibility on outputs.

Skills

  • At least six to eight years marketing experience required; some of which must be with a strong consumer brand
  • Strong experience in digital campaign and understanding in digital media.
  • In-depth understanding of market trends and key business drivers
  • Hands-on experience of planning and operating marketing campaign, media and contents
  • Ability to independently develop a media strategy and specific media plan for a campaign
  • Expertise in digital performance media and insight analysis highly preferred
  • Ability to develop digital campaign ideas across website, social, 3rd party media platforms
  • Experienced in social and influencer marketing 
  • Broad thinker with strong analytical skills; ability to use market analysis to identify high potential opportunities
  • Proven ability to work cross-functionally
  • Fluency in English is mandatory

Benefits

The successful candidate will receive a competitive compensation package which will include a base salary and annual performance bonus scheme.

Posted: 20 December 2018