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Assistant Store Manager, Pacific Center


starting salary will be based on experience and credentials
Retail Sales
Vancouver, Canada


Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers, and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, April 2016 Dyson took its biggest leap yet, revolutionizing the world of Beauty with the launch of the Dyson Supersonic™ Hairdryer and most recently in 2018 launch the Dyson Airwrap.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. We have huge growth plans for our Direct Retail portfolio which include Global Flagship, Local Flagship, and boutique stores where the Store Manager and their team will be responsible for creating a seamless and consistent Dyson Experience to capture the hearts and minds of our owners. We are looking for creativity, a free thinker, and someone who knows how to use their retail space to educate and excite people about technology and our machines.

As the Assistant Store Manager, you will partner with your Store Manager and together, have full accountability for your store which encompasses every trading activity within, including maintaining the overall Dyson reputation.  You must be a strong people leader that knows how to build, train, and inspire a strong team. You must be able to prioritize a broad spectrum of work both inside and outside of the physical store environment. Behind the scenes, the Assistant Store Manager will oversee operations such as strategic labor deployment, inventory management, and visual merchandising. Jointly with other members of leadership, you will be accountable for key metrics that define success from traffic generation to demos delivered to units sold to owner / shopper feedback.

Ultimately, the Assistant Store Manager will be responsible for leading and supporting a team that is able to create shopper experiences that defy convention and are unique and new. Your love for technology and design means you will know each Dyson product inside and out and will be the first to learn, share, and inspire your team members about new initiatives. You must be an enthusiastic champion for the reputation inside and outside Dyson.


People leadership – Lead and develop a team of high performers

  • Lead and support a fun, engaging, and ambitious in-store culture ensuring the team is involved, valued, and recognized for their contribution

  • Spend time coaching our Experts, recognizing strengths and developing opportunities; manage overall team performance and growth in partnership with Store Manager

  • Ensure that there is a communication and engagement strategy to ensure Experts are aware of their measures of performance and bonus objectives and are fully informed of current business priorities, promotions, etc.

  • Develop and execute a strategy to hire and retain the best talent; be able to spot and develop talent in store to ensure a strong succession plan

  • Work in partnership with HR regarding all appropriate employee relations topics including performance and conflict management

    On-going store operations – maintain a model of operational excellence and flawless retail execution

  • Partner with Store Manager to translate the strategic goals into retail operational plans to achieve the required targeted growth in customer experience, sales, and profit
  • Be fully versed in the content of the Operating Manual and ensure every element is executed; ensure highest degree of retail execution on a daily basis

  • Ensure that the retail operation complies to all policies and procedures relating to Security, Health, and Safety

  • Take ownership for maintaining the highest standard of store maintenance including daily cleaning of product, fixtures

  • Monitor controllable expenses; be accountable for inventory management overseeing ordering, receiving, and loss prevention

  • Drive iconic service and sales

  • Partner with Store Manager to ensure store achievement of targeted goals in service and sales

  • Analyze our in-store analytics to drive sales, traffic, and ensure the best customer experience and engagement

  • Partner with Store Manager to execute plans for live events to ensure theatre and education for Dyson shoppers

  • Lead and converse with senior colleagues up to and including Director level; be comfortable hosting store visits with senior leadership and VIPs


  • Minimum of 5 years of experience in a customer-facing, retail setting required

  • 2+ years of retail management experience required

  • Bachelor’s Degree strongly preferred or equivalent experience required

  • Experience in leading sales and operations in a retail store required

  • Experience managing a P & L strongly preferred

  • Experience working with or in a premium or luxury brand strongly preferred

  • Bi-lingual language proficiency is a plus

  • Ability to understand the Dyson brand and uphold its integrity


Dyson Canada monitors the market to ensure competitive salaries, vacation and retirement savings contributions. Below are some general perks we offer.


  • Medical, dental & vision benefits

  • RSP contributions

  • Product ownership program

  • Employee discount

  • Bonus program

  • Uniform allowance

  • Paid holidays and vacation

  • Employee referral program

When applying, please don't forget to attach your resume.

Dyson Canada is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities.

We thank all applicants for their interest; however only those selected for an interview will be contacted.