Assistant Store Manager


€ Competitive
Demonstrators, Retail (Head Office), Retail Sales, Hair Stylists
Cologne - Germany


The Assistant Store Manager will act as the critical support to the Store Manager, will be integral in upholding and protecting the brand and its principles, whilst ensuring that a truly inspirational and experiential platform is in place for our customers, through a retail-leading, engaged and motivated wider store team.


  • Works in partnership with the Store Manager to provide six day leadership for the store with full accountability for all aspects of the store during the Store Manager’s absence
  • Supports a fun, engaging and ambitious in store culture ensuring the team are involved, valued and recognised for their contribution and are regularly invited to share feedback to improve store performance
  • Will have line management responsibility for the store staff
  • Supports the Store Manager to deliver, short and medium terms plans
  • Establish and maintain a communication and engagement strategy to ensure store staff are fully informed of promotions/changes/current focuses
  • Spot and develop talent in store to ensure a succession plan
  • Lead by example and support team to deliver an environment for our products to come alive
  • Leads for a strong operating platform that ensures great availability for customers, whilst also monitoring waste and reductions to protect loss
  • Continuously building product knowledge and keep updated of any product developments and supporting the store team to do so
  • Executing plans for live events to ensure theatre and education for Dyson customers
  • Be aware of competitors and wider market
  • With the Store Manager, rigorously review customer shopping patterns, to ensure we have the right people in the right place at the right time
  • Drive the sharing and delivery of best practice and, along with the Store Manager, act as external ambassador for the company in key local forums


  • University degree in Economics with a major in Sales and Marketing or a related discipline
  • At least 2 years of experience in a customer-facing sales setting, including leadership experience; cross industry background is welcome, as is a background in event management
  • Excellent communication skills
  • Proven ability to adapt style to suit customers needs
  • Strong influencing skills / building relationships
  • Creative and innovative – able to think differently
  • Proven ability to hit targets and exceed results
  • Experience in demonstrating a product
  • Able to effectively manage a retail team
  • Fluent German and fluent English language skills are essential


  • 30 days holiday
  • Pension scheme
  • 24/7 accident insurance
  • Company bonus scheme
  • Subsidized job ticket
  • Discount on Dyson machines and Corporate Benefits
  • Subsidized sport activities

Posted: 24 January 2019