Associate Manager, Digital Marketing

Summary

Salary
Salary will be based upon experience and credentials.
Team
Digital
Location
Chicago - USA

Description

This role will assist the Digital Marketing Manager and Category Marketing teams with strategic execution and analysis of digital paid media marketing campaigns; including paid search, affiliates, programmatic display, paid social and digital content partnerships.

Accountabilities

Manage cross-functional projects in a rapidly changing environment:
  • Work collaboratively across internal marketing category teams and external digital agency partners to support both new and current digital marketing campaigns
  • Partner with multiple media agencies to reach the right audience through a variety of digital media channels, employ new ways of advertising in the purchase journey across device
  • Build effective working relationships with stakeholders to ensure alignment on digital plans
  • Monitor digital performance and KPI’s to ensure we continually achieve and exceed targets while maintaining a positive return on our investment
  • Collaborate with media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans
  • Facilitate good project management as it relates to the key aspects; communication, understanding, efficiency, timing, cost and post-mortem analysis

Dyson.com campaign management: 
  • Provide data driven direction, conceptual and digital creative input into the digital media strategy, working closely with Digital creative teams
  • Identify opportunities, and develop and drive initiatives and campaigns that will increase direct sales to dyson.com
  • Manage the digital media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
  • Analyze data on a regular cadence to create monthly business reports to empower the business with valuable information to make decision
  • Become a product expert.  Learn how to communicate Dyson technology to internal teams, retailers and customers
  • Assist in creating and approving ad-copy, creative calendars and other media assets

Skills

  • Minimum of 3 years' professional experience in digital paid media, including implementation and optimization of  campaigns
  • Bachelor’s Degree required
  • Must have eCommerce experience working with a transactional website, marketing products and services online for a consumer brand
  • Ability to use digital media expertise to across channel to inform strategic recommendations in a timely manner
  • Understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends
  • Previous experience working with/for media agency a plus
  • Strong analytical skills with experience working with a Web analytics reporting tool. Ability to analyze data and translate results to inform decisions
  • Attention to detail and accuracy in reporting and budgeting
  • Must have excellent project management skills to coordination both internal and external resource in a cross-functional organization
  • Assist in projects from concept through implementation and to analyze post-campaign results
  • Must be adaptable to a fast paced and changing department and have the robustness to recover from unexpected outcomes
  • Strong communication skills; this person is able to present information (both written and oral) clearly and concisely across various levels within the organization
  • Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed
  • Proficient knowledge in Microsoft Excel, Word, PowerPoint and Outlook required
  • Self-motivated, objective, enthusiastic, inquisitive, committed, flexible
  • Online search marketing certification a plus

Benefits

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.
Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Posted: 02 August 2019