Hair Stylist


Hair Stylists
Oxford Street, United Kingdom


As the Beauty Lab Stylist you are responsible for delivering outstanding retail experiences that fascinate shoppers through the presentation and demonstration of our machines, whilst talking about the science of hair.  Reporting to the Beauty Lab Store Manager, our stylists are responsible for appointment booking, styling sessions and product demonstrations. When you are not performing a styling session, we may expect you to demonstrate and sell our other machines.


  • Approaching consumers in a highly competitive retail space, generating interest and sales
  • Demonstrating our technology, whilst talking about the science of hair in an everyday language customer
  • Deliver the balance between sales and service 
  • Drive an audience first approach by enhancing personalisation, “VIP” experiences and new propositions
  • Provide outstanding experiences to establish Dyson as a leader in the haircare industry.
  • Ensuring a high standard of visual merchandising in your area
  • Blow-drying and styling sections of the customer’s hair
  • Providing guidance on hair care techniques and supporting items
  • Manage daily, weekly bookings and find creative ways to increase the number of bookings
  • Be the brand guardian, ensuring you know what needs and how to do it in the Dyson way


  • Qualified stylist with experience within the blow dry sector
  • Previous experience working with / in a premium beauty brand
  • Great customer-facing and sales skills, including the ability to adapt your style to the needs of every customer
  • Ability to work towards and hit a variety of targets
  • Previous experience in a promotional marketing and sales background
  • Be confident in giving in-depth bespoke consultations for every customer’s styling question
  • Creative and innovative – able to think differently
  • Have a passion for technology and hair science


  • 27 days annual leave pro rata
  • Performance related bonus
  • Pension
  • Life Assurance
  • Discount on Dyson Machines