- Shanghai - China
This candidate will assist senior brand manager to deliver an integrated program that builds the category and reputation of Dyson in market and assigned to lead a sub-category’s business
Business Analysis•Assist line manager to develop category strategy and tactics based on in depth understanding of his/her category and consumer insight •Conduct category market and business analysis and diagnose what’s working and what’s not working
NPD Management•Lead NPD process with flawless execution, develop project calendar and manage resource to ensure on-time launch •Well communication across functions for full alignment •Keep tracking the project progress. When any contingency is spotted, take all necessary actions to bring things back on track.
NPD Management•Develop holistic product communication plan through liaison with global/HQ and cross-functional integration. •Brief to creative/messaging, brief/ buy media, and support creative production