Business Analyst


€ competitive
Amsterdam - The Netherlands


The development of Dyson’s business, which includes and Dyson Marketplaces, is a key strategic priority for the organisation and will see a spike in growth over the coming years.
You will be mainly responsible for the analysis of digital data and using your analytical skills to come up with clear, actionable insights that help to drive our business goals. You’ll be exceptional at talking people through what you have found and helping them understand what action to take next. You will use your findings to conduct testing and make targeting recommendations in order to optimise our experience across all digital platforms. You will work closely with product owners to understand key challenges and develop processes to ensure we are able to measure and report on new initiatives driven from insights.


  • Proactively monitor our websites and digital media for changes in customer behaviour and communicate these insights clearly within the Digital team and wider business as necessary to drive change
  • Report on current business results with focus on providing context to multiple stakeholders and assisting in finding solutions and improvements
  • Conduct deep dive analysis and provide regular insights in all aspects of the shopping  journey to recognize trends in performance with the goal of improving the conversion rate of key customer journeys and digital channels
  • Investigate specific issues and propose solutions by analysing data from a wide range of   sources including digital analytics data
  • Proactively identify opportunities to enhance the customer journey on all sites, taking into account external best practices and current and future trends
  • Assist in forecasting and planning as well as building strategy and product specific sell-out plans
  • Contribute to the growing insight-based and data driven culture
  • Support the maintenance and enhancements of the insight tools/platforms


  • University degree in Economics or other business/analytical discipline
  • Previous first experience in digital analytics and online marketing
  • Experience of working with Google Analytics and/or similar analytics platforms
  • Ability to identify new opportunities based on customer insight and data
  • An understanding of how analytics can be used to improve user experience and marketing performance
  • Ability to distil complex analytics into simple themes that are appropriate for non-technical stakeholders
  • Excellent communication and presentation skills at all stakeholder levels
  • Well organised with a systematic approach to work and close attention to detail
  • Ability to prioritise workloads and meet project deadlines
  • Confident with the ability to work proactively and autonomously
  • Understanding of technical concepts
  • Excellent interpersonal skills
  • Comfortable working in a fast-paced commercial environment with the ability to multi-task
  • Advanced excel skills
  • Fluent English


  • Discount on Dyson products
  • Company bonus scheme
  • Pension scheme and holiday plan
  • Company fitness plan
  • Fresh fruits and Friday quiz