Business Analyst

Summary

Salary
CHF Competitive
Team
Digital, Data Science
Location
Zurich - Switzerland

Description

Reporting into the market Head of Direct the person will be responsible for the analysis of digital data by using their analytical skills to come up with clear, actionable insights that help to drive our business goals. The person will be exceptional at talking people through what has been found and helping the business to understand what action to take next. The person will use the findings to conduct on-site testing and make targeting recommendations in order to optimise our onsite experience across all digital platforms. The business analyst will work closely with product owners to understand key challenges and develop processes to ensure we are able to measure and report on new initiatives driven from insights.

Accountabilities

  • Conduct deep dive analysis, provide regular insight in all aspects of the digital journey to pull out trends and reporting in the performance in order to improve the conversion rate of key customer journeys and digital channels
  • Proactively monitor our websites for changes in customer behaviour and communicate these insights clearly around the Digital team and wider business as necessary to drive change
  • Investigate specific issues and propose solutions by analysing data from a wide range of sources including digital analytics data and session replay tools
  • To proactively identify opportunities to enhance the customer journey on all sites, taking account external best practice and current and future trends
  • Contribute to the growing insight-based and data driven culture
  • Support the maintenance and enhancements of the insight tools/platforms

Skills

  • Significant experience in digital analytics with a proven record of delivering actionable insight and helping to drive change
  • Experience of working with both Adobe Analytics and Google Analytics
  • An understanding of how analytics can be used to improve user experience and marketing performance
  • Ability to distil complex analytics into simple themes that are appropriate for non-technical stakeholders
  • Ability to prioritise workloads and meet project deadlines 
  • Comfortable working in a fast-paced commercial environment with the ability to multi-task
  • Ability to work across multiple markets, understanding the different stages of their development on the Direct journey
  • Proactive approach, driving the Direct Analysis agenda independently of leadership with exhaustive passion
  • Advanced excel
  • Fluency in English and German, French is a plus

Benefits

  • Fresh fruits, coffee and refreshments
  • Young motivated team
  • Dynamic, creative environment
  • Flexible working hours
  • Working from home
  • Company bonus scheme
  • Relaxed dress-code
  • Discount on Dyson machines
  • 24/7 accident insurance

Posted: 02 April 2019