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Campaign Manager, APAC

Summary

Salary
$Competitive
Team
Creative
Location
Singapore - Singapore

Description

Reporting to the Owner Experience Lead, this role will be instrumental in driving customer retention, engagement and response rates, through the creation of journeys and campaigns that delight Dyson owners and bring them closer to us. You will be an expert in data-driven relationship marketing, particularly across email and social media campaigns; able to formulate plans and deliver projects that drive advocacy & sales among contactable Dyson prospects and owners. 
You will be part of the Regional team, working within the Owner Experience team, bringing our highly innovative technologies and differentiated experiences to our Owners. You will enable the Regional function to activate and execute compliant campaigns to our Owners at the right time, tight touchpoint and right moment. You will join at a time when Dyson is evolving its relationship marketing capability, with a drive towards new technology and approaches to unlock richer data insights and improve campaign performance. This will involve activating with the right contact frequency, relevant content delivered through the appropriate touchpoint – initially email and social platforms.
The Campaign Manager will play a key part in the successful roll out of a global programme: Marketing Analytics Data Environment (MADE), which puts the Owner at the heart of the Dyson business, establishing a data-driven operating model. The MADE dataset will capture key consumer interactions from source systems (internal & external data sets) to help build and inform the enriched profiles we use to personalise our communications with Owners. The role will ensure that we are activating Campaigns that engage our Owners, aim to make them happy first and foremost.

Accountabilities

As the Campaigns Manager, you'll support the Owner Engagement Lead in evangelising the role of relationship marketing within Dyson's marketing teams, ensuring high quality planning and creation of assets fitting to the data-driven Owner Engagement strategy. You'll influence development of marketing assets for key stages of the purchase funnel, from prospects and acquisition, through to owners & retention. You'll work to drive more contact with Owners post-purchase through engagement initiatives capitalising on registration, social, mobile/app, experiential or other re-engagement tactics. We seek to grow our direct proposition through delivery of world class brand experiences. 
You'll have excellent communication skills and the ability to operate in a global matrix structure with a broad range of stakeholders. You'll take a positive approach to problem solving, collaboration and influencing others, and take a completer finisher approach to project work. You'll have experience of working with CRM systems/data environments, social media platform activation, ESPs and web infrastructure, with the ability to detect meaningful audience and behavioural insights. 
You will have an exceptional understanding of: 
  • CRM, email marketing and all major local social platforms 
  • How we can drive brand engagement and loyalty using the most relevant and effective local digital channels across the territories for which you are responsible 
  • Managing the implementation, tracking and measurement of marketing campaigns 

Your experience will include: 
  • Working closely with and partnering with cross functional teams especially Customer Service, Insights, Events and other marketing teams 
  • Briefing and overseeing the work of internal teams and/or external agencies, such as designers and copywriters, who will deliver much of the campaign activity 
  • Using data to inform new campaigns, optimize existing campaigns and evaluate past campaigns

Skills

  • 5 – 7 years’ experience in marketing and campaigns, with specific experience in email and social media campaigns 
  • An innovative thinker with digital marketing expertise and a proven track record 
  • A visionary who is always looking to learn the most cutting-edge methodologies in digital marketing 
  • Proactive, creative, team player who enjoys solving problems and enabling those around them 

Ability to fulfil other duties as required: 
  • Pick up new activities that fall broadly in the purpose of the role 
  • Fix things that you can see need fixing 
  • Identify problems and find solutions 
  • Promote and demonstrate Dyson behaviors 
  • Ability to travel

Benefits

Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.