Digital Creative Head (Digital Experiences)


Malmesbury - United Kingdom


We need a Digital Creative Head within the Digital Experience Team to lead a cross-functional team of UX and UI designers, delivering exceptional native experiences across our Owner programmes and our Dyson Link App to execute fully integrated, impact-full and effective campaigns across all media. Supporting both strategic, and tactical business initiatives and setting the direction and standard for our campaigns globally.

Owner Engagement is not about hard-sell for quick profit. It’s about creating a unique and long-term experience, that is delightfully simplified; everything made easier. Relating back to one purpose: making owners happy. 

You’ll play a key role ensuring the successful roll out and ongoing optimisation of our global OE programme and App development. Putting our Owners at the heart of the Dyson business and establishing a data-driven operating model across all Dyson categories. 

Reporting to the Creative Director, you’ll drive the design strategy for our unique Owner propositions that connect our brand and products with our owners through our website, app, email and other digital channels. Communicating our mantra of first / better / only, setting us apart from the competition. Working closely with the Creative Head of Digital Experience for Direct you’ll ensure the end-to-end consideration of core journeys across all digital channels to deliver a single Dyson experience for our owners. 

You’ll have a passion for continuous improvement and be a strategic thinker with the ability to analyse data and look for news ways enhance and optimise. Using a ‘test and learn’ approach to incorporate new learnings into growing and enhancing our owner experience.


  • Drive the creative direction set out for the core programmes across our digital and direct channels, ensuring all strategic and tactical creative thinking is aligned and every journey considered end-to-end
  • Oversee the creative design strategy for IA, flows, creative and UX exploration and decisions for new features and enhancements to owner experiences
  • Interrogate and interpret creative briefs to establish solid foundations for all of your work and ensure the delivery of all OE & Connected creative work
  • Understand and interpret data and insight to drive new ideas for optimisation and continuous improvement across all digital channels
  • Develop an in-depth understanding of the commercial objectives and the part that these play in wider business goals
  • Build a full understanding of our various markets around the world, their cultural nuances and consumer trends and habits. Forge strong relationships with our local market colleagues and make every effort to understand their commercial objectives and priorities. Establish what this means in terms of versioning through all executions
  • Arrange and lead review sessions with your team to ensure that work stays on the rails, is creatively excellent and answers the brief. Identify when work is ready for review with the Digital Experience Creative Director and Head of UX
  • Work closely with senior key stakeholders to manage expectations and keep then engaged and aware of key decisions at every stage
  • Close collaboration with the Digital Experience Creative Director, Head of UX, RDD and Category leads to deliver consistent, relevant experiences
  • Have a thorough and constantly up-to-date knowledge of our competitors and their activity and use this knowledge to ensure that Dyson campaigns cut through the noise and stand us apart
  • Filter and distil information and create clear communication hierarchies
  • Be proactive and innovative in your thinking. Look out to the wider world for inspiration, think laterally and be unafraid to challenge convention and push boundaries
  • Create systematic, concise and inspirational go-to-market ‘kits’ that set out all creative executions as an effective and efficient whole. These should include clear instruction and do’s and don’ts for all markets to follow
  • Work with the integrated campaign creative teams to ensure the vision and strategy for the app, is considered and an integrated element in comms and campaign development.
  • Guardianship of brand expression and the proper use of visual identity in all our comms
  • Quality check and control the work being presented upwards to the Digital Experience Creative Director. Work needs to be thoroughly explored, considered, supported by clear rationale and well setup for a positive outcome
  • Lead and guide group brainstorming sessions to establish the big idea and the creative direction. Then shepherd the development process to ensure cohesion across all digital channels
  • Day-to-day line management of a creative team, taking responsibility for their career development and regular performance reviews
  • Development of the creative team. Including responsibility for weighting of skills and levels, training and development opportunities, and talent scouting for new hires.


You have an inherent understanding of how digital creative connects to other media channels and forms a joined-up, compelling customer experience. You have 8+ years experience of working as part of a wider team to deliver UI for apps and other digital channels, all of which is demonstrable through an excellent portfolio of past work for leading or interesting brands.

You have an exceptional understanding of how we can drive brand engagement and loyalty using the most relevant and effective digital channels. With in-depth knowledge and experience of designing for native apps and responsive digital content and developing data drive multivariate test strategies to optimise activities in order to make our owners happy. You have an eye for detail, and layout and typography matter as much to you as they would a print designer.

You understand information architecture and can demonstrate user interface design skills. A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking and add weight to your ideas.

The other side of you is something of a digital obsessive and you have your finger on the pulse of the digital world – latest thinking and ideas, award winning creative, trends and advancements. You’ll bring this knowledge to bear by looking for opportunities to expand Dyson’s thinking with regards to our digital output.


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines

Posted: 17 December 2018

Closing date: 21 January 2019