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Digital Analyst

Summary

Salary
Depending on professional qualifications and experience, we offer a gross annual salary starting of € 40.000,00
Team
Digital
Location
Vienna - Austria

Description

The Direct and Digital Team at Dyson Austria is responsible for all digital touch-points with our end customers and comprises of the direct business (web shop, digital media).Being a part of the Digital and Direct team you will be responsible for the analysis of digital data and using your analytical skills to come up with clear, actionable insights that help to drive our business goals.  You will use your findings to make recommendations in order to optimise users’ onsite experience across all digital platforms. You’ll be instrumental in building Owner Engagement strategy by using the data and insights from it.

Accountabilities

  • Conduct deep dive analysis, provide regular insight in all aspects of the digital journey to pull out trends and reporting in the performance in order to improve the conversion rate of key customer journeys and digital channels
  • Proactively monitor our websites for changes in customer behaviour and communicate these insights clearly around the Digital team and wider business as necessary to drive change
  • Investigate specific issues and propose solutions by analysing data from a wide range of sources including digital analytics data and session replay tools
  • To proactively identify opportunities to enhance the customer journey on all sites, taking account external best practice and current and future trends
  • Contribute to the growing insight-based and data driven culture
  • Support the maintenance and enhancements of the insight tools/platforms

Skills

  • Significant experience in digital analytics with a proven record of delivering actionable insight and helping to drive change
  • Experience of working with both Google Analytics and Adobe Analytics
  • An understanding of how analytics can be used to improve user experience and marketing performance
  • Ability to distil complex analytics into simple themes that are appropriate for non-technical stakeholders
  • Ability to prioritise workloads and meet project deadlines 
  • Advanced excel
  • Comfortable working in a fast-paced commercial environment with the ability to multi-task
  • An ability to work across multiple markets, understanding the different stages of their development on the Direct journey
  • A proactive approach, driving the Direct Analysis agenda independently of leadership with exhaustive passion
  • Fluency in German & English

Benefits

  • Fresh fruits, coffee and refreshments
  • Performance related bonus
  • Flexible working hours
  • dependent on position
    work@home
    mobile phone
    company car
  • Relaxed dress-code
  • Discount on Dyson machines
  • ‘Wiener Linien’ Annual Traveling ticket