Digital Analyst (Spain)


Madrid - Spain


This role, reporting to the Head of Digital, is central to generate actionable insights through reporting across digital all channels, within a holistic Analytics perspective, including contributors from several stakeholders, such as Marketing, Finance, Global offices and such.


  • Reporting and analysis on website performance and user behavior
  • Reporting and analysis on digital marketing activity that drives traffic to Dyson websites including CRM
  • Reporting and analysis on social media activity
  • Take full responsibility for Data Visualization within the current technological ecosystem, making sure complexity is getting reduced and managed by Analysis and Insight Generation
  • Overview on AdTech issues/ enhancements related to Performance Measurement
  • Stay up to date with industry best practice
  • Provide support for Forecasting, Gap Analysis
  • Work in sync and provide consistent view with Retail Sales, Marketing and Finance Departments


  • Strong MS Office skills, particularly Excel and PowerPoint Strong written and oral communication skills
  • Attention to detail is essential
  • Team working
  • Perseverance and an inquisitive mind
  • Deep Digital Analytics experience – Google Analytics and Adobe Site Catalyst as a primary knowledge required
  • Confidence with multichannel attribution, Customer Journey perspective as a logical framework for analysis, Digital Media, UX and Social Media basic knowledge
  • Proficient in English and Spanish [nice to have]
  • Previous experience in Retail E-commerce and/ or Media Companie (Big Six) and/ or Digital Consulting


  • Discounts on Dyson machines
  • Performance related bonus
  • Lunch vouchers
  • Health Insurance 23 days
  • Holiday plus 14 statutory bank holidays

Posted: 24 January 2019

Closing date: 08 March 2019