- Shanghai - China
In Dyson digital & direct team, graduates will have chance to develop themselves through a wide spectrum of opportunities, grow into high value talents with solid business knowledge of digital marketing, data marketing, CRM operations, and advanced analytics.
- You can choose your career path in the digital marketing area. You will work with brand managers and agencies to spark the most creative digital marketing ideas and grow Dyson brand reputation among internet users. You will be entrusted to manage a budget then spend it with high return and efficiency. You need to attend to the details of online execution and learn so much that universities can never teach you. And your marketing plan for 618, 11.11, Super Brand Day, will heavily impact Dyson business growth.
- CRM is another area that you can choose to learn and grow. You will be joining a team of experts that manage the entire consumer lifecycle, learn to use different communication tools and techniques to recruit/engage/convert/cross-sell, develop personalized CRM programs with sharp business objectives, execute them via heartwarming approach, and enjoy the success of achievements.
- If you are a person interested in big data, then you can indulge your growth with digital analytics team. Ecommerce & Digital Marketing are the field requires strong talents in big data. Comparing to traditional channel, there are tons of data available. It is a core competitive advantage if you can smartly analyze and fast draw insights.
Accountabilities-In digital marketing team, graduates will have chance to work In ecommerce marketing or brand digital marketing. In the ecommerce marketing team, graduates need to learn Tmall and JD.com eco-system create campaigns ideas that can convert visitors into Dyson shoppers, and manage performance media to deliver high return. In brand digital marketing, graduates need to learn the entire China digital landscape, execute campaign ideas across search engine, social media, popular apps, online KOLs & celebrities.
- In CRM team, graduates will join the design and execution of different CRM campaigns, design communication messages (e.g. Wechat posts), segment shopper database and dig actionable business insights, development interactive engagement, and track program effectiveness. - In digital analytics team, graduates will first receive professional training on analytical tools, methodologies, and business significance. Then they need to discover valuable data points, invent smart ways to collect and structure data, Then perform analysis and provide sharp findings and insights that business functions can take actions. and last, track and measure effectiveness of sales and marketing activities for next round improvement.
SkillsQualifications, Skills, Behaviours:
Proficient in MS office especially in ExcelSensitive to numbers and dataHave a good sense of digital trend Smart, fast learner, pro-active working attitudeA good team player with excellent interpersonal and communication skills
Language:English & Mandarin
Education:Bachelor or Master Degree
Major Preferred:Marketing / Business Management