Digital Marketing Manager – Search

Summary

Salary
€ competitive
Team
Marketing
Location
Cologne - Germany

Description

Our Marketing, Digital, Communications, Sales and Retail Activation teams launch our latest machines to the world, bringing our problem-solving technology to life in engaging ways. Thankfully, we don’t need marketing gimmicks or clichés because we have fact and engineering superiority on our side. Our in-house agency ensures consistency in brand, advertising, packaging, retail, events and digital across our global markets.
The Digital Marketing Manager Search is responsible for all Search channels in terms of SEA. He/she continuously monitors and optimises PPC as well as organic search performance (SEO) based on KPIs.

Accountabilities

  • Lead successful PPC (pay per click) campaigns across Google, Yahoo and Bing in performance marketing (SEA)
  • Strategic lead in all search channels working closely with channel specialists in media agency  
  • Responsible for search budget and pacing, reporting in close collaboration with E-Commerce and Digital Managers
  • Continuous key word and channel optimization based on performance and building testing roadmaps to drive growth in acquisition and retention
  • Strategic lead for SEO continuously developing, executing and optimising SEO strategies and tactics

Skills

  • Digital Marketing or general business degree
  • 2-4 years experience in SEA/SEO positions on either the client or agency side 
  • Experience of planning and evaluating marketing campaigns, including paid digital campaigns; outline clear KPIs and performance measurements for success specific to each campaign
  • Proven track record of improving paid media ROI and implementing best practices
  • Strong understanding of various paid media platforms
  • Collaborative and able to build great relationships with internal and external stakeholders; able to manage external agencies on a project basis
  • Manage budgets, timeline and costs within agreed projects
  • Working knowledge of 2 languages: German and English 
  • Working place is Cologne but be prepared to travel occasionally to UK

Benefits

  • 30 days holiday
  • Flexible working hours
  • working from home
  • Pension scheme
  • Company bonus scheme
  • Relaxed dress-code
  • Subsidized sport activities
  • Free on-site parking or subsidized job ticket
  • Discount on Dyson machines and Corporate Benefits
  • Fruits, coffee, tea, water, snackbox and ice cream 
  • Christmas and summer parties, Carnival
  • 24/7 accident insurance

Posted: 01 May 2019