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Digital Marketing Manager (m/f/d)

Summary

Salary
PLN competitive
Team
Marketing
Location
Warsaw - Poland

About us

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 14,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems. Dyson Poland launched in 2017, opening its office in Warsaw and becoming a management centre both for the local market and the whole Central and Eastern Europe region.

About the role

In this position you will work collaboratively across marketing, e-commerce, sales and finance teams to develop, execute and measure digital marketing plans. You are a digital marketing expert for Dyson Poland, responsible for strategic execution and regular analysis of digital paid media marketing campaigns including: programmatic display, paid social, paid search, affiliates, and digital content partnerships working with international media agencies. 

Specific responsibilities include:

1. Manage digital media planning in a rapidly changing environment
  • Contribute to quarterly & annual media agency briefings
  • Run performance-driven digital marketing campaigns across all paid media channels
  • Effective project management of the campaigns from briefing, planning, trafficking, through to post launch analysis
  • Work closely with E-commerce manager to ensure performance media drive sufficient & quality traffic to Dyson.pl
  • Manage day-to-day media agency: scope of work, reporting, dash boarding
  • Own the digital trafficking process
  • Monitor digital KPI’s (CPM, CPV, VTR, CPC, CTR, CPA, ROAS) to ensure we continually optimize to exceed targets
  • Produce meaningful post-campaign analysis and monthly campaign reports and improve the quality and efficiency of digital campaigns through relentless testing, targeting and refining plans
  • Manage the digital media budget including raising purchase orders 

2. Develop digital campaign assets 
  • Lead the local adaptation of social, programmatic video & display assets for 
  • Work closely with Sales team and E-commerce manager to understand the efficiency of digital campaigns and the impact on Direct and Retail sales
  • Become a product & digital expert in the team. Drive the awareness and importance of digital activities to internal teams and retailers

3. Play a key role in joint Dyson and Retailer digital campaigns 
  • Assess the proposed joint media plans (internal & external campaigns) in context of media choices and KPIs
  • Lead the development and adaptation of digital creative assets with external agency

About you

  • University degree with a major in Digital Marketing or E-commerce or other business/ analytical discipline
  • Fluent knowledge of Polish and proficient English language skills is a must 
  • Minimum 3 years of professional experience in digital paid media, including implementation and optimization of digital campaigns
  • Must have eCommerce experience working with a transactional website, marketing products and services online for a consumer brand
  • Strong analytical skills with experience working with major media and web analytics reporting tools and ability to analyze data and translate results to inform decisions
  • Externally focused: proactive in finding new digital paid media tools and new ways of campaign optimization 
  • Must have excellent project management skills to coordination both internal and external resource in a cross-functional organization
  • Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed
  • Self-motivated, objective, enthusiastic, inquisitive, committed, flexible
  • Previous experience working with/for media agency a plus

Benefits

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also be invited to join a company bonus scheme, healthcare and subsidized sport activities. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.