Digital Analyst


Digital, Information Technology
Bristol, Malmesbury - United Kingdom


Reporting to the Digital Analytics Manager you will be responsible for taking ownership of the data that we collect across Dyson's global websites and applications.


  • Maintaining and improving the digital data layer and configuring our tag management tools to ensure that we are collecting the right data at the right time. 
  • Working closely with teams across the business to translate strategic objectives and timelines into concrete tagging needs. 
  • Designing and implement the most effective tagging structure to meet these needs and then support teams to get the most out of the data you have provisioned.
  • Ensuring the data that we provide to the business is of a high quality by actively monitoring for issues and working quickly to diagnose and implement fixes for any defects. 
  • Acting as a subject matter expert in Digital Analytics for the wider business. 
  • Troubleshooting issues and supporting colleagues by sharing your knowledge and skills. 
  • Working with colleagues in Data Engineering and Data Science and Product Management to deliver data products that are built upon Digital Analytics data.


  • Experience in web analytics or digital marketing. 
  • Experience deploying marketing and / or analytics tracking tools. 
  • In depth knowledge of Google Analytics and /or Adobe Analytics 
  • Good understanding of JavaScript, HTML and CSS. 
  • Experience with Google Tag Manager and / or Adobe Launch


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Free on-site parking
  • Lift share scheme
  • Subsidised café and restaurants
  • Discount on Dyson machines

Posted: 08 May 2019