Digital trading Analyst

Summary

Salary
€ Confidential
Team
Digital, Data Science
Location
Paris - France

Description

As the Digital Trading Analyst you will be responsible for managing the PPC, Programmatic & Paid Social campaigns working with our agency and internal teams. You will establish and maintain weekly performance reporting on delivery from Paid Media vs target, delivering insight and recommendations to improve performance and scale delivery, collect and analyse data to identify trends and insights to achieve maximum ROAS.

Accountabilities

Monitor digital channel performances via Google analytics and the Google Marketing Platform identifying trends and opportunities to improve results.

Develop local market media reporting, delivering insight on audience and creative performance on a weekly, monthly and quarterly basis.

Use industry and competitor analysis data and tools to inform activity and assess the potential of new capabilities

Establish, Run and Report on the delivery of our online 90 day testing programme, ensuring all tests are run to a high standard and are rigorously quality checked before being put live.

Deliver ongoing Paid Search deep dives to continually improve the channel performance, and lead the workstream with the agency to deliver and report on outcomes

Deliver campiagn reports for Categories with insight on audience and creative performance

Undertake ongoing analysis and optimisation of all digital marketing campaigns, providing insight and recommedations for future activity.

Develop and maintain the Digital Marketing Forecast to deliver each digital channel’s budget, aligned to the Direct and Marketing budget.

Skills

 

The candidate will have a 2-4 year’s experience of managing Paid Search and Programmatic activity to drive ecommerce transactions.

Have proven digital marketing experience (2-4 years) in PPC 

Local Language capabilities – Fluent in English and native market language

Constantly looks for opportunities to use data to improve performance

Drives forward digital initiatives to deliver improvements in productivity

Surfaces insights and learnings to share with the business on a monthly and quarterly basis.

Builds a good relationship with Google, DoubleClick and Facebook to maximise platform capabilities

Demonstrable strategic & analytical capabilities

Self-starter with lots of initiative

Good communication skills, both written & verbal

Enjoys working in a fast paced & ever-changing environment

Objective, enthusiastic, committed, flexible

Benefits

€ Confidential

Posted: 04 June 2019