Ecommerce Analyst


Malmesbury - United Kingdom


Reporting into the Global Head of Direct Analytics and Insight, this role sits at the heart of Dyson’s Direct business transformation, with the Direct Trading Analyst playing a key role in shaping roadmap priorities and meeting the 2018/9 Direct objective of building a 24/7 global trading / retailer culture by providing analysis and insight on the performance and optimisation of Dyson’s direct-to-consumer.
This includes contributing to the development of a Direct Analytics data environment and using this data solution to build and disseminate automated, real-time, Direct Analytics reporting and dashboards for the Direct team in group and Dyson markets around the world.


At a more detailed level, this covers:


Direct analytics:

  • Work with the e-Commerce Director and the markets with market deep-dives to inform market strategy, trouble-shoot performance issues and ad-hoc reporting

  • Support the team lead and the markets with any ad-hoc reporting and market research

  • Design and maintain globally consistent dashboard and reports, with actionable insights

  • Automate data collection, aggregation and distribution to minimise manual effort for the markets and the Direct team

  • Ensure the business has access to accurate and reliable data in order to make informed decisions

  • Maximise usage of the suite of analytcs tools that Dyson uses: organise training sessions for the markets and support them;


Pricing analytics:
  • Provide daily pricing reports to the markets on a global level

  • Work with in-market teams in Europe, to ensure that the pricing activity is in line with agreed strategy



  • Strong experience with Adobe Analytics and Google Analytics, Tableau Desktop and SQL required

  • Session replay, payments & fraud analytics, Google Big Query and Adobe Target experience desirable


Discounts on Dyson machinesSubsidised café and restaurantsFree on-site parkingSport centreLife assurancePerformance related bonusPension scheme27 days holiday plus eight statutory bank holidays

Posted: 31 July 2019