Email Marketing Specialist


Salary will be based one experience and credentials.
Chicago - USA


Reporting to the Head of Owner Loyalty & CRM, this role will work with the regional team to create and execute email programs that effectively reach and engage owners across the Americas. As an Email Campaign Specialist you are responsible for supporting the Direct & Digital team in developing and implementing owner engagement programs with specific focus on email marketing. You will execute relationship marketing activity across the Americas (US, Canada and Mexico), working with the campaign creative team and market category teams to develop owner communications, leveraging global best practices. This includes working with agency partners and internal stakeholders on coordinating, executing and reporting on email marketing campaigns, ensuring owners are reached with the right message at the right time in the right channel. 
You’re comfortable in a data-driven environment. The Marketing Analytics Data Environment (MADE) program is key in putting the Owner at the heart of the Dyson business and establishing a data-driven operating model. You'll have excellent communication skills and the ability to operate in a global matrix structure with a broad range of stakeholders. You'll take a positive approach to problem solving, collaboration and take a finisher approach to project work. 


  • Own end-to-end production of email campaigns and automations, including audience segmentation, email creative and data briefs, A/B testing, QA and reporting.
  • Support ongoing development of transactional emails to improve deliverability and engagement.
  • Measure, analyze, and share campaign performance, test results, and other learnings to inform decision-making across the team.
  • Manage our email pipeline and keep stakeholders updated on asset due dates, and project mange ad-hoc email campaigns initiated by brief stakeholders on the email operations processes and deliverables.
  • Assist in the development and execution of owner engagement initiatives, roadmaps and calendars, partnering with cross-functional teams especially Customer Service, Insights, COE, Media, Category, Events and other marketing teams.


  • Bachelor’s Degree in Marketing or related field required.
  • 1-3 years of direct/email marketing experience, with specific digital marketing and social media campaigns preferred.
  • Obsessed with detail and testing, triple-checking that all emails work perfectly before deployment and comfortable working with HTML and Adobe Analytics.
  • Experience with BI reporting tools such as Tableau. 
  • Communicate clearly and effectively in writing and in person. 
  • Proactive, creative, team player who enjoys solving problems and sharing new ideas.
  • Excellent time management, organizational and project management skills in a changing and multi-tasking environment with numerous deadlines. 
  • Ability to collaborate and gain alignment cross-functionally. 
  • Agile and adaptable to changing circumstances or requirements and can balance working independently along with working closely with other teams.
  • Strong proficiency with Microsoft Office programs, i.e. Excel, PowerPoint, Word, etc.
  • Experience working with CRM systems/data environments, ESPs and web infrastructure, tools for campaign management, marketing automation and social media platform activation are a plus. 


Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Posted: 22 August 2019