Global Digital Media Planner

Summary

Salary
£Competitive
Team
Marketing
Location
Malmesbury - United Kingdom

Description

The Global Digital Media Planner is responsible for outlining the cross digital activities for all upper and mid-funnel social media as well as digital brand activation campaigns. The role is responsible for using data and performance tracking, markets insights and content marketing insights to create digital plans and buying strategies to help grow the business through strategic media and content marketing activities focused on brand, top of mind awareness, mid-funnel consideration and owner loyalty KPIs.

Accountabilities

  • Responsible for strategically planning digital and social media campaigns internationally for top of funnel activities, content marketing and innovative product activations across established and emerging platforms
  • Campaign planning activity includes day-to-day paid media consultation as well as key support on small, medium and large integrated digital campaigns involving application development and a multi-channel marketing approach and goal/performance driven content marketing
  • Responsibility for defining innovative new paid digital media strategies to support the core business goals and the content marketing, social media and digital activations team
  • Responsible for monitoring campaign results and analysing key metrics to generate growth and incremental revenue, brand preference and loyalty via social media, content marketing and digital activations on behalf of markets
  • Key driver in activities across the social media, content marketing and digital activation mix
  • Continual paid social testing and experimentation ideation working with performance team and scaling globally. Likewise identifying when to scale back on paid media activities and utilise organic presence
  • Gaining in depth knowledge of market differences, audiences, targeting and segmentation to drive continual growth and optimisation.
  • Manage social media campaign alignment with wider marketing campaign and market priorities
  • Exploring new and emerging social media platforms and opportunities as well as advertising tools and products
  • Contributing to the development of the global content and branding strategy

Skills

  • Proven background and experience in digital branding either for a top agency or leading global brand
  • Proven experience of working in a paid media or social planning role
  • Solid knowledge of, and experience directly overseeing key social and emerging media platforms for a major brand
  • Data driven media experience and audience planning
  • Passionate for and in tune with the latest digital media trends
  • Commercial experience with major social channels (Facebook, Twitter, Google, Instagram etc.) with track-record of successful use that drove business results
  • Demonstrable experience of traditional paid traffic practices and platforms including DoubleClick, Programmatic, FB Power Editor, Twitter advertising
  • Solid understanding of content marketing practices and opportunities via social media including use social listening tools
  • Solid understanding of PR practice and the role of social in the PR mix and vice versa.
  • Demonstrable knowledge of analytics and tracking with proven experience of reporting and success measurement in social media

Benefits

  • 27 days holiday plus eight statutory bank holidays
  •  Pension scheme
  •  Performance related bonus
  •  Life assurance
  •  Sports Centre
  •  Free on-site parking
  •  Lift share scheme
  •  Subsidised café and restaurants
  •  Discount on Dyson machines

Posted: 17 June 2019