Head of Communications - Floorcare

Summary

Salary
£Competitive + package
Team
Communications
Location
Malmesbury - United Kingdom

Description

The Head of Communications, Floorcare, will operate as part of the Floorcare leadership team, reporting to the Global Director of Product Communications. The role will cut across many functions within Dyson, working particularly closely with the Commercial Category Director for Floorcare, and liaising with senior engineers responsible for the key technologies which give birth to our narratives.

The role is for someone able to influence, inspire and impact at every level to ensure consistent, integrated and compelling communications get delivered at every touch point.


Accountabilities

What you’ll be doing;

•       Integrated 360 comms: responsible for driving ambitious, innovative and integrated communications strategies around Dyson’s Floorcare product categories, drawing from the know-how of RDD and combining it with creative stakeholders and partners ranging from CRM, Social and Digital to deploy in a 360 way.

•       Delivery: oversee the delivery of programmatic activities through Communications materials, press and social media, and ensure a varied and high impact calendar of events which don’t just rely on NPD.

•       Storytelling: Lead the creation of core narratives for Dyson’s technology (alongside Commercial and Creative) and embed Dyson Communications in at the campaign proposition stage of all NPD launches and campaigns.

•       Impact and influence: devise well thought through strategies which positively raise the profile of Dyson within the markets they are deployed, reinforcing Dyson’s technology credentials and key messages relating to health, cleaning and overall wellbeing.

•       Events: oversee a global programme of Floorcare events, supporting the Senior Category comms managers and by extension the market teams to deliver well attended, high impact events which influence media and KOLs and support commercial objectives.

•       Measurement: Measuring and analysing success to ensure continuous improvement

•       Budget management: allocate and plan the use of budget to ensure it is deployed most effectively.

•       Alignment: Ensure alignment between the communications team and the wider commercial and creative organisation globally.

•       Play a key role on the Global Comms Steering Group including inputting into Communications planning, organisational strategy, and strategic decision making as well as providng leadership and inspiration to the wider global comms team

•       Line management - ensuring they are engaged, growing and have well defined career paths


Skills

What we’d like to see from you;

•       Substantial experience in communications and marketing disciplines

•       Cross-functional campaign management: experience of building cross-functional communications campaigns.

•       Multi-platform: Experience working across a range of multi-media channels with competency in digital marketing and social media.

•       Proven ability to work globally: experience and appreciation of local variations including platforms, cultures, sensitives and nuance.

•       A proven leader: ability to influence at the highest levels and inspire the confidence of a globally spread, multidisciplinary team. Strong line management experience and know-how in getting teams to perform at their very best and keeping them inspired.

•       Strong project management skills: including experience of working across complex multi-stakeholder initiatives, and managing scarce resources to tight deadlines.

•       Planning process: strong understanding of the Commercial planning process and the broad principles of a good marketing strategy, and how Communications can underpin how Dyson positions itself to the wider world.


Benefits

What we can offer you - 

·       27 days annual leave plus eight statutory bank holidays 

·       Private medical and dental cover

·       Life assurance 

·       Yearly bonus and pay review

·       Pension scheme 

·       Dyson machine discount 

·       Free sports centre 

·       Subsidized cafes



Posted: 09 May 2019