Insight Manager


Claims and Insights
Malmesbury - United Kingdom
Location details


We embed through an expert consultative and storytelling approach to ensure insight informs future decision making, a deep understanding of people. We use a variety of methods and techniques to capture an honest and objective view of why people think and behave in the way they do, to position Dyson in different, better and more authentic ways for owners. We put current and future owners at the centre of what we do and our reason for being.

To be successful within the Claims, Standards and Insights team you need to be a team player with imagination and a good work ethic. In addition, a self-starter- able to pick things up and happy to explore opportunities without a rigid framework and prioritisation. As individuals within a fast-paced creative environment you will need to manage your stakeholders and their expectations.  Your input will help steer projects through the development milestone process and work with local marketing teams to implement profitable range and pricing strategies and manage successful product launches.  Business success will depend on the part you play!

As an Insight Manager, you will be responsible for owning, devising and delivering insight projects across Dyson platforms and ensuring learnings are communicated back to the relevant teams.


  • Analysing data- and delivering results in engaging ways 
  • Sharing best practice in the field of research 
  • Spotting opportunities and following them through
  • Coaching markets, building relationships with departments, influencing a broad range of Dyson employees
  • Driving the insight plan and being creative with use of budget
  • Set-up and support of in-market product trials throughout the milestone process
  • Working with the User Trials Manager/Centre of Excellence to set-up and support of in-market product trials and immersions throughout the milestone process so that the appropriate procedures are followed and data is captured, recorded and fed back to the correct audience  
  • Coach commercial managers in best use of research and insight so as to deliver product propositions 
  • Projects to support product managers, commercial managers, Direct, Creative teams, RDD and Markets
  • Deployment, analysis and delivery of Lifecycle surveys to existing Dyson owners to understand their satisfaction or what we can do to improve

Reporting lines:Your role will report into a Senior Insight Manager who in turn reports into the Head of Insights. Both are based in Malmesbury.  


  • Strong analytical skills – ability to interpret information and share key findings and convert these into meaningful recommendations for the business
  • Good numeracy skills and demonstrable ability to analyse data 
  • Resourceful, bright and engaging. Can devise creative ways to deliver insight to a broad range of customers 
  • Demonstrated knowledge and interest in research techniques- experience with setting up and running multi-market projects would be advantageous 
  • Excellent prioritisation skills and being able to say ‘no’ to people in the most constructive way 
  • Excellent organisational and planning skills – able to work with and communicate across all levels of the business
  • Adaptable, flexible, willing and able to pick things up quickly
  • Be a role model for junior analysts across categories, as well as the ability to train others where appropriate 
  • Familiarity with Tableau, SPSS, JMP, ConfirmIT and Snap survey software, and advanced Excel and PowerPoint skills advantageous 

  • Market research / relevant experience 
  • Candidate must possess at least a Diploma/ Advanced/ Higher/ Graduate Diploma, Bachelor's Degree/ Masters in Marketing, Psychology, Sociology, Anthropology, Engineering, Science related subject or equivalent
  • MRS/ESOMAR affiliation is desirable but not essential 


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sports centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines

Posted: 18 February 2019