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Insights Lead, EMEA


Claims and Insights
Amsterdam - The Netherlands

About us

Our mission is to interpret the owners voice; understanding how to differentiate Dyson technology and inspire ideas that drive growth. The team works across multiple functions across the business from RDD through to local market teams and are never too far from the action. 
 To be successful within the Claims, Standards and Insights function you need to be a team player with imagination and a good work ethic. In addition, a self-starter- able to pick things up and happy to explore opportunities without a rigid framework and prioritisation. As individuals within a fast-paced creative environment you will need to manage your stakeholders and their expectations.  Your input will help steer projects through the early stages of the development process and work closely with local marketing and insight teams to onboard them with relevant category level insight. 
 This particular role is one of three global satellite insight roles; the other two being based in our Chicago Centre of Excellence (CoE) and in Shanghai. This role is one that balances requirements of local market needs with global reporting lines and prioritisation. Local expertise is essential to the business to ensure our EMEA product offering fulfils the needs of the EMEA owner. 

About the role

The Global Insight Team is a group of experts that have our owners and future owners at the centre of everything we do. We make sure we bring to life their needs and expectations to ensure we make the right decisions.  This role will also ensure we bring together market insights across EMEA into a consolidated view and roll out best practice and governance working with local Insight Managers. As an extension of the team, you will support in a variety of areas, this shall include, but not by way of limitation, the following: 
  • Planning and management 
  • Champion our end-to-end market insight collaboration portal across the EMEA region. 
  • Ensure consistency in data and reporting across EMEA. 
  • Own the EMEA strategy for publishing local market insight findings and knowledge zones. 
  • Curate Category and market insight across EMEA. 
  • Sharing best practice in the field of research.  
  • Aligning EMEA Insight research via our insight collaboration portal. 
  • Leading new product comms and proposition testing in EMEA with potential owners to understand what needs to be adapted to be successful in markets. 
  • Advising and designing research plans that focus on the early stages of the Product Life Cycle (mixed methodology).  
  • Advising on changes to suggested methodologies, to ensure most appropriate research techniques. 
  • Onboarding, training and support of EMEA teams to deliver self-service insight. Develop processes and support the development of the Dyson global supplier framework 
  • Develop and modify Schemes of Work for insight projects. 
  • Ensure delivery follows Dyson policy and procedures. 
  • Vet and verify the quality of suppliers. 
  • Localise global processes to ensure seamless insight delivery back to the Global Team. 
  • Working with CoE Media, Digital and Creative teams to make sure the voice of the owner is incorporated into everything they do. 
  • Challenging briefs either developed locally to support CoE initiatives or Group owned briefs that deliver insight for a particular category/ milestone. 
  • Advising on changes to suggested methodologies, to ensure most appropriate research techniques. 
  • Advising and designing research questionnaires and moderator guides. 
  • Co-ordinating with suppliers, facilitating and overseeing in-market fieldwork. 
  • Set-up and support in-market research programmes as devised by Global Insight Team.
  • Coordinate administrative aspects of project. 

  • You will be the voice of the EMEA owner. 
  • Moderation and facilitation of in-market research projects. 
  • Localise stimulus where needed.
  • Support the running of local post-launch user studies so as to inform next generation products. 
  • Bringing together rigorous research with business analysis and strategic thinking. 
  • Provide local insight to CoE Engineers, not only within categories, but also seeking the opportunities in cross category efficiencies and learnings. 
  • Interpreting data, writing reports, and making actionable recommendations for the Region. 
  • Work with local Insights team to answer commercial questions and work towards delivering accelerated growth. 
  • Collating multiple projects across EMEA to deliver a holistic review of the region. 
  • Collaborating with local insight managers to bring a consistent view of EMEA region. 

About you

  • Candidate must possess at least a Diploma/ Advanced/ Higher/ Graduate Diploma, Bachelor's Degree in Marketing, Psychology, Sociology, Anthropology, Engineering, Science related subject, numerate degree or equivalent. 
  • Must be able to travel extensively within the region to execute fieldwork and to UK office. 
  • Computer literate with good working knowledge of Microsoft Office. 
  • Proficient with Excel, PowerPoint, and ideally SPSS/SAS/Snap. 
  • A minimum of 6 years within the Market Research industry. 
  • Ideally minimum 2 years’ experience with consumer electronics / consumer goods industries. 
  • Experience in Dyson product categories and product development beneficial. 
  • Practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies. 
  • Experience in qualitative and quantitative research and insight, with expertise in a wide range of techniques. 
  • Genuinely interested and excited by rummaging and foraging for answers- in data tables, desk research, out in the field or wherever they think they can find answers.  
  • Strong numeracy and analytic skills with experience in statistical modelling and analysis a benefit. 
  • Strong at identifying key themes and opportunities; narrowing down and polishing ideas. 
  • Demonstrable ability to analyse and triangulate data. 
  • Highly motivated self-starter: able to pick things up and happy to explore opportunities without a rigid framework or direct supervision. 
  • Adaptable, flexible, willing to take on new challenges and able to pick things up quickly.  Open minded and not wedded to traditional ways of doing things.  
  • Able to nurture relationships and manage stakeholders within the local market and also long-distance relationships with Global Insight Team. 
  • Excellent organisational and planning skills – able to work with and communicate across all levels of the business. 
  • Excellent prioritisation skills and being able to say ‘no’ to people in the most constructive way.  
  • Confident in working for a technology lead company. Engineering always comes first.  
  • Strong attention to detail and must possess character of high integrity as well as being able to look at the bigger picture.  
  • Resourceful, bright and engaging. Can devise creative ways to deliver insight to a broad range of customers. 

Desirable skills & experience: 
  • Experience of end-to-end market insight collaboration platform. 
  • Knowledge of direct trading and the measurement of on-line shopping behaviours. 
  • Managements of remote teams and matrix / mission-based project delivery. 
  • FMCG market research experience. 
  • Delivery of sensory or expert panels for perception-based claims. 


  • Company Bonus Scheme OR Performance related bonus 
  • Discount on Dyson products 
  • Company Pension scheme 
  • 29 days annual holiday plan 
  • Company Fitness plan 
  • EAP (Employee Assistant Programme) 
  • Life Assurance Plan

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.