Junior CRM Manager

Summary

Salary
€ competitive
Team
Marketing
Location
Cologne - Germany

Description

The Digital Team at Dyson is responsible for all digital touchpoints with our end customers and comprises the areas of direct business (web shop and marketplaces), performance media and e-retail.

Accountabilities

  • Ownership and strategic lead of E-Mail marketing channel with focus on owners
  • Identification of audiences along the customer journey: set up regular A/B tests and create owner segments based on analysis
  • Drive Customer Lifetime value and use email as sales channel (cross- and upsell)
  • Development and execution of automated Lifecycle- and cross-channel Marketing campaigns
  • Deliver best in class owner experience with relevant care content, give our owners answers before they ask
  • Scale number of registered owners across the business
  • Project support in Owned and Earned channel management and campaign set up
  • Support the Social Media Manager in daily tasks 
  • Continuous analysis and reporting of campaign performance and optimization

Skills

  • First experience in online marketing, preferably in CRM/E-Mail marketing
  • Technical know-how in HTML and relevant marketing tools
  • Great communication skills in both English and German
  • creativity
  • Analytic and KPI driven mindset never losing the owners first mentality

Benefits

  • 30 days holiday
  • Flexible working hours
  • Possibility to work from home
  • Pension scheme
  • Company bonus scheme
  • 24/7 accident insurance
  • Relaxed dress-code
  • Subsidized sport activities
  • Free on-site parking or subsidized job ticket
  • Discount on Dyson machines and Corporate Benefits
  • Fruits, coffee, tea, water, snackbox and ice cream 
  • Christmas and summer parties, Carnival

Posted: 06 September 2019