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Lead Ecommerce Analyst


Malmesbury - United Kingdom

About us

The Commercial Team are responsible for bringing our engineering, technology and products to life through NPD launches and marketing campaigns.  We work across a diverse team of specialists and with our global markets to deliver outstanding communications. Our aim is to create inspired experiences that amplify the pioneering technology we make. In order to deliver on this vision and Dyson’s growth ambitions, we need to transform the way we work.

About the role

The Lead Digital Analyst will work very closely with the Head of Product for and the Product Owner team; and be at the heart of Dyson’s current digital transformation.Reporting to the Director of Direct Analytics & Insight, the Lead Digital Analyst will provide leadership to deliver a data-driven approach to the development of our e-commerce platform.
This role sits in Dyson’s Commercial function.
As Lead Digital Analyst you will be responsible for ensuring every development and enhancement initiative is data-driven, outcome-focused, and the expected ROI or other benefit is clearly identified.And for every initiative, to measure whether those initiatives delivered the business ambition post-launch.You will work across the Product Owner function, Dyson product categories, markets, UX and creative at senior level. You will be expected to empower and partner with key decision makers to ensure timely, comprehensive and insightful information that has business impact

About you

Confident and comfortable presenting to senior stakeholders, the Lead Digital Analyst will be very curious, with the ability to take data and apply highly effective analytical methodologies to uncover valuable digital insights.
You will have a detailed understanding of the relative roles all parts of play in delivering a premium experience; whether the audience is researchers, shoppers or owners.You will need to have proven commercial experience with Google Analytics and/or Adobe Analytics in an enterprise environment. Experience with other tools including GCP, Looker and Decibel would be advantageous.
You will always be looking for ways to improve analytics capability; working with the Product Owner team to introduce world class analytics.


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Private medical insurance
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidised café and restaurants
  • Discounts on Dyson machines

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.