PR Executive


Communications, PR
Milan - Italy


In order to help drive further growth within the business, Dyson is looking to hire an enthusiastic PR Executive. This is a new position that has been created in order to support the existing PR and Communications team within Dyson Italy. He/She will be supporting the team with focus on both corporate and product communication in coordinating, developing and delivering measurable public relations activities, engaging with a wide variety of internal and external stakeholders. His/her role inside the PR ad Comms. team will be instrumental to contribute to enhance Dyson awareness and trustworthiness. The candidate will also have the possibility to demonstrate his/her capabilities running some projects individually.


The ideal candidate has a proven PR experience in press office and project management, preferable in PR agencies or PR teams within modern companies. He/she would thrive on working in a dynamic environment, embracing the professional challenges and positive energy that comes with working in a fast-paced company alongside an inspirational, friendly, growing and close-knit team of communication professionals. The candidate possess creativity and knowledge of different tactics to identify and engage the appropriate target audiences. The goal is to build a strong communications network around the company that will ensure good relationship with the general public and rising awareness of the company and its brands


  1. Supporting the PR and Communications team to build favourability and coverage of Dyson in media through daily press office activities in different sectors: design, technology, beauty, health, etc

  2. Helping the PR and Communications team to maintain important PR processes including media coverage tracking, media and KOL relationship management, asset management, coverage books and PR reports.

  3. Use a variety of channels (TV, press, internet etc.) to maximize company exposure, constantly updating the media mailing list

  4. Regularly reviewing media to find and suggest opportunities to profile Dyson technologies in key media

  5. Arrange for interviews or public speaking events and construct press releases

  6. Assess opportunities for partnerships and manage relations

  7. Liaise with marketing team to ensure consistency in promoting corporate image

  8. Build strong relationships and networks with the main external and internal stakeholders, including colleagues.

  9. Analyze results of PR campaigns, tracking media coverage or efforts and reporting on progress of the PR plans

  10. Maintenance of PR/Comms. activity tracker to ensure team has consistent view of current activity globally

  11. Supporting in drafting media materials and briefing documents, including researching media, writing media biographies ahead of interviews, early draft press releases etc.

  12. Supporting in managing events, round table, secret briefs, coordinating guest list and ensuring all key messages are correctly communicated

  13. Helping put together strategy/project plan presentations



  1. Curious and excited by the unknown; able to see opportunities where others see problems

  2. Always act with integrity, empathy and respect; able to work collaboratively and inclusively across teams;

  3. Embrace change to stay ahead in the market; able to make decision and take actions that protect company reputation; tenacious in delivering his/her best to get the right result in the right way;

  4. Independent, transparent, loyal, fair

  5. Soft skills: able to work in team, accountable, flexible and dynamic; willing to learn quickly; result oriented; problem solver, thinking out of the box.



  1. Interpersonal skills, good presentation skills and confidence

  2. Excellent written communication skills, quick-witted storytellers

  3. Proven experience as public relations executive or similar role

  4. Ability to build strong relationships with key people or organizations

  5. A creative mind partnered with the ability to find the best practical solutions

  6. Good written and spoken English level

  7. Positive attitude and good level of energy, empathy

  8. Flexibility, determination, enthusiasm and the ability to cope well under pressure

  9. Good teamwork and negotiation skills

  10. Solid knowledge of social media (blogs, Facebook, Twitter, etc.)

  11. Interest in the media and social landscape, with an understanding of what makes a good story

  12. Creativity, imagination and initiative



Posted: 14 December 2018