Paid Media Executive (GB)

Summary

Salary
£Competitive
Team
Marketing
Location
Malmesbury - United Kingdom

Description

Objective: To work with Local Market, CoE and the Media Agency to support the planning, execution and reporting on digital performance marketing through the funnel across all categories, with a focus on Paid Search, Programmatic and Paid Social to achieve business growth targets for Dyson. 
Supporting the Senior Digital Marketing Manager to plan, develop and report on quarterly integrated digital marketing activities, focused on growing demand into dyson.co.uk. The Paid Media Exec will work in parallel with the Performance Media Exec to ensure traffic and onsite experience is aligned and working towards shared business objectives. 
As the Paid Media Exec, you will be responsible for managing the day-to-day planning, execution and optimisation of our PPC, Programmatic & Paid Social campaigns, working with our media agency. 
You will work closely with both the Senior Digital Marketing Manager and Category Managers to support the development of integrated quarterly campaigns for the Dyson business. You’ll be required to track and report on media activation and status; across channel, audience and creative.
You will establish and maintain weekly performance reporting on full funnel Paid Media vs KPI, delivering insight and recommendations to improve performance and scale delivery, collect and analyse data to identify trends and insights to achieve maximum ROAS. 
You will be able to provide quick wins, through the integration of Performance Media and Analytics data to scale full funnel digital performance. You will find opportunities to deliver against funnel KPIs, and ultimately drive urgency to purchase online at dyson.co.uk.
The candidate will have a 2-4 years’ experience of managing Paid Search, Social and Programmatic activity to drive ecommerce transactions. Role is line managed by local market digital marketing manager. Role is task managed by Performance Media Manager in London.

Accountabilities

Key areas of focus:
  • Develop and maintain good relationships with internal teams, external media agencies to continuously make recommendations to optimise campaigns and increase breadth of digital execution
  • Manage the trafficking, delivery and QA of digital assets with marketing agency partner
  • Real-time monitor digital channel performances via Facebook Ads Manager, Google analytics and the Google Marketing Platform identifying trends and opportunities to improve results
  • Develop local market media reporting, delivering insight on audience and creative performance on a weekly, monthly and quarterly basis
  • Use industry and competitor analysis data and tools to inform activity and assess the potential of new capabilities
  • Work closely with our BI team to highlight areas of improvement to increase quality website traffic to increase conversion rate
  • Deliver campaign reports for Categories with insight on audience and creative performance
  • Undertake ongoing analysis and optimisation of all digital marketing campaigns, providing insight and recommendations for future activity
  • Develop and maintain the Digital Marketing Forecast to deliver each digital channel’s budget, aligned to the Direct and Marketing budget
Key areas of responsibilities:
  • Digital maturity – Work with the Senior Digital Marketing Manager in developing and deplying the Digital Marketing strategy for the local market across all online channels to increase the utilisation of data to scale digital media   
  • Media Planning & Buying – support the management of the media agency to implement the digital Marketing strategy to meet clearly defined commercial objectives. 
  • Execution & Budget Management – Manage the FAST team to achieve the direct targets, with documented reasons for the allocation of spend by activity type and time and with clear ROI objectives and measurement for each activity. Manage spend to within budget & maintain clear records 
  • Measurement & Reporting – Ensure that appropriate mechanisms are in place to measure the effectiveness of the Direct digital execution & brand awareness activities including social, programmatic, display and category creation search activity. Ensure top level eCommerce and Direct performance is communicated to the wider business. On-going tracking and campaign spend management to ensure all activity is not only on time, but within budget. 
  • Trends – Keep abreast of changing media consumption trends and purchasing patterns to ensure the GB business continues to transform its growth in its direct business and is equipped to deal with long term transition from bricks and mortar retailers to omni-channel retailers. Review new technologies and keep on top of new digital marketing trends and opportunities. Support the step up and launch where appropriate. 
  • Other - Relish the opportunity to pick up new activities that broadly fall in the purpose of the role, fix things that need fixing, identify problems and find solutions.

Skills

  • Strong hands on (Paid Media) experience (PPC, Programmatic Display and Paid Search / Social) from either a reputable consumer facing brand or leading digital agency
  • Hands on cross-channel marketing campaign planning experience
  • Experience of analysing and manipulating data and building reports
  • Able to make recommendations based on data & insight that improve performance
  • Currently in a role that requires you to communicate with multiple stakeholders (in-house and agency side)
  • Previous relationship w/ Google, DoubleClick and Facebook would be advantageous, but not essential
  • Possess a pro-active style and approach to your work and always seek ways to improve / do things better
  • A real passion for digital media and emerging trends in this space

Benefits

  • 27 days holiday plus eight statutory bank holiday
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sports Centre
  • Free on-site parking
  • Lift share scheme
  • Subsidised café and restaurants
  • Discount on Dyson machines

Posted: 18 June 2019