- Madrid - Spain
The Dyson business in Spain is growing rapidly, and so does our investment in media. Digitally, the business will make great strides through next years and it is crucial to ensure we have resources in place to optimise our spends and though increase efficiency.
About the role
The Performance Media Specialist will be responsible for managing the PPC, Programmatic & Paid Social campaigns for Spain and Portugal working with our agency and internal teams. The role will establish and maintain weekly performance reporting on delivery from Paid Media vs target, delivering insight and recommendations to improve performance and scale delivery, collect and analyse data to identify trends and insights to achieve maximum ROAS.
The Performance Media Specialist will be able to provide quick wins, through the integration of Performance Media and Analytics data to scale direct performance. The owner of the role will find creative and media opportunities to drive urgency to purchase online at Dyson.es. He/She will be expected to lead the 90 day performance media plan and ensure key projects are on track. This role will also require hands on analysis within the PPC, Programmatic and Social communicating opportunities and trends within to the wider business.
The Performance Media Specialist will work closely with both internal cross-functional partners including Category Managers to support the planning and delivery of integrated quarterly campaigns for the Dyson business. The role can clearly articulate the category objectives and understands the budget required to deliver against the KPIs.
Monitor digital channel performances via Google analytics and the Google Marketing Platform identifying trends and opportunities to improve results.
Develop local market media reporting, delivering insight on audience and creative performance on a weekly, monthly and quarterly basis.
Use industry and competitor analysis data and tools to inform activity and assess the potential of new capabilities
Establish, Run and Report on the delivery of our online 90 day testing programme, ensuring all tests are run to a high standard and are rigorously quality checked before being put live.
Deliver ongoing Paid Search deep dives to continually improve the channel performance, and lead the work stream with the agency to deliver and report on outcomes
Deliver campaign reports for Categories with insight on audience and creative performance
Undertake ongoing analysis and optimisation of all digital marketing campaigns, providing insight and recommendations for future activity.
- Develop and maintain the Digital Marketing Forecast to deliver each digital channel’s budget, aligned to the Direct and Marketing budget
Have proven digital marketing experience (3+ years) in PPC
Local Language capabilities – Fluent in English and native Spanish (Portuguese is a plus)
Constantly looks for opportunities to use data to improve performance
Drives forward digital initiatives to deliver improvements in productivity
Surfaces insights and learnings to share with the business on a monthly and quarterly basis.
Builds a good relationship with Google, DoubleClick and Facebook to maximise platform capabilities
Demonstrable strategic & analytical capabilities
Self-starter with lots of initiative
Good communication skills, both written & verbal
Enjoys working in a fast paced & ever-changing environment
23 days holiday
Bonus related to performance
Discount on Dyson machines
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.