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Planning & Operations Lead - EMEA


Amsterdam - The Netherlands

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge – more categories, more locations and more people.

About the role

The Regional Planning & Ops Lead is responsible for taking our commercial approach closer to the region, and for creating stronger capability directly in the EMEA region.  This will allow for a better presentation of consumer needs and allow Dyson Owners to engage with the company more effectively. This person will report into the EMEA Regional Commercial Director based in Amsterdam.  The role will lead the Agency, Delivery, Retail and PMO & Digital Demand functions present in the regional Centre of Excellence and work with the Global delivery team to ensure that all of our NPD and Campaign launches are executed with excellence and activated in market on time to drive sales.
  • The ideal candidate will lead and motivate the Centre of Excellence team to effectively execute and deliver NPD & purposeful end 2 end experiences in region 
  • Ensure that the regional COE adds value to the overall business strategy and drive closer connection and interaction between HQ and Market teams
  • Responsibility for successful WOW with partner teams in the region (Media, OE, Insights, Digital demand, Retail, Creative & Trans-creation/Artwork) and ensure that Dyson’s interests are represented
  • Work with HQ to scale opportunity, maximise utilisation & efficiency & improve quality of delivery 
  • Provide insights into media channel opportunities, retail landscapes, technology innovations and user information at the appropriate point in NPD & Campaign development
  • Quality control across campaign and project design/delivery. Review the quality of input into the appropriate PRL levels in project development to ensure key decision gateways are met and briefs are thorough on brand and reflect the market and category needs in the region
  • Work closely with MADE (Marketing and Analytics & Data Environment) & Business Insights and Analytics (BI&A) teams to surface and hypothesis actionable regional data
  • Meet the monthly reporting requirements to the acceptable standards in utilization, resourcing, prioritization and delivery
  • Provide analysis and insight on project management, project delivery and define cause and effect with recommendation on solutions. 
  • Own the process and governance of PO Compliance, NPD & Campaign process, budget management (in Partnership with the HOP) and resource allocation across projects with CoE
  • Work directly with markets to solve issues flagged and ensure process compliance. Training local and Group teams as necessary.
  • Work closely with Head of Media and Head of CSI, OE, Insights, Finance, Legal and CDs to ensure very tight knit team that brings our media, creative, production and project teams together to integrate seamlessly 
Specifically within retail: ensure the executional excellence of Retail in Market:
  • Represent Market retail requirements to Group, while representing Group Strategy & Dyson DNA to Markets.
  • Support Local retail adaptations using the Global Direction, Guidelines & Tools
  • Gather Market feedback & insights to inform Group retail briefs
  • Estate planning for all markets and all doors to ensure smooth and cost-efficient integration of NPD, campaigns and tactical machines into the retail estate
  • Ensure all retail locations are executed flawlessly and on budget in all markets
  • Ensure NPD is launched in retail in all markets flawlessly, complete with all necessary tools and training materials

About you

  • Demonstrable experience executing successful global national product launches and marketing campaigns 
  • Proven experience managing large global accounts
  • Previous experience in global and regional campaign design, development and delivery
  • Highly-organized with proven experience in programme management 
  • Calm, considered approach and be able to cope with a very busy workload
  • Clear communication skills (knowing when to communicate what to whom) and ability to develop working relationships easily
  • Good team manager with career development plan for direct reports
  • Ability to manage upwards in a timely and constructive manner
  • Good attention to detail
  • Adaptable, problem-solver, able to use initiative
  • Sound financial acumen and knowledge of systems


  • Company Pension scheme - Employer contribution: 7.5% of pension base 
  • Life Assurance 
  • Company Fitness plan 
  • Language courses 
  • Discount on Dyson products 
  • 29 days annual holiday (+ 10 public holidays, if they fall on the weekend they do not carry forward) 
Statutory leave entitlements: 
  • Maternity Leave 
  • Paternity Leave 
  • Adoption Leave 
  • Parental Leave 


Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.