Retail Product Demonstration & Visual Identity Manager


Malmesbury - United Kingdom


You will be creating and developing demonstration methods, tools and assets to support in-store demonstrations for existing and new products. You will be working within a team a of retail experts (concept design, marketing, training and operations) in conjunction with our commercial teams and engineers to bring your ideas to live across Dyson Direct Retail and 3rd Party Retail.


  • You will work in partnership with concept design, retail marketing, RDD (engineering) and commercial teams to create & deliver the “wow” in-store demo experience for all new product launches
  • You'll support the mock-up review process and drive the development of the product demonstrations with learnings from mock-up stages/feedback
  • Within this role you will also be the lead contact for all Demonstration aspects of the shopper journey - through concept, delivery, maintenance and review, working closely with the wider Retail and Commercial teams to ensure success.
  • In a culture of continuous improvement, you will regularly gain feedback and insights from experts on what they need to deliver a more engaging and compelling demonstration (regionally)
  • You will share insights with the concept design team to ensure new thinking and learnings are being incorporated into future demonstration designs and retail concepts
  • You'll also work in partnership with Research and Design, and external agencies to discover new technologies and innovation to bring to life our machine stories and demonstrations


  • You will come from an environment where you have been responsible for creating Product Training assets, and directing your business on how your products should be demonstrated in retail
  • You'll have the ability to create detailed briefs and insights documents when working cross-functionally with Retail Marketing, Engineering and Commercial teams
  • With a strong background in consumer insights, you will be able to present your findings and make recommendation on how to best engage with shoppers
  • You will have excellent time and project management experience, and be able to deliver projects to time and to cost
  • As with Dyson Engineers, you will be solutions focused and you will be able to challenge convention
  • Store concept development and fixture development experience is beneficial 


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines

Posted: 05 October 2018