Regional Retail Manager - South West England and South Wales


Competitive salary + car, bonus, pension
Retail Sales
United Kingdom
Location details
South West of England + South Wales - Gloucester, Cardiff, Bristol, Cheltenham


As a Regional Retail Manager for the South West of England and South Wales you will drive engagement and compliance within our retailer partners' stores, and build further awareness of the Dyson brand. You will manage a team of talented Dyson in-store Demonstrators that work within our retail partners to help create a true Dyson customer experience. You will also work closely with our National Account Managers, Marketing and Finance teams to ensure Dyson’s sales strategy is delivered in your area.


  • You will be responsible for driving sales value growth and brand awareness across South West England and South Wales by building brand advocacy and strong relationships with our retailer colleagues in store 
  • Where we demonstrate, we win; you will lead a team of Dyson Demonstrators in-store, motivating, coaching and ensuring the compliance strategy is executed
  • You will analyse your regional performance and formulate strong sales development plans to ensure you and your demonstrator team exceed your targets
  • Between you and your demonstrator team, you will promote the full range of Dyson products including floorcare, environmental control and non-floor care, highlighting key technology and NPD and bringing this to life in-store
  • There is a requirement to work at least two weekends in any four-week period
  • This area will include; Gloucester, Cardiff, Bristol, Cheltenham


  • You will have a proven leadership background within a multi-site retail environment, or an FMCG field sales environment
  • You will have experience of working to and exceeding targets, as well as being a skilled negotiator with brilliant presentation skills
  • You'll thrive in a fast-paced environment, leading others, building relationships and solving problems
  • Commercially-minded, you'll enjoy having big strategic conversations as well as getting stuck in to make things happen, and you'll be comfortable thinking on your feet and finding your own path
  • You will ideally be degree educated with a 2:1 classification or higher


  • Fully expensed company car + fuel car
  • 27 days holiday plus statutory bank holidays
  • Performance related bonus 
  • Pension scheme 
  • Life assurance 
  • Discount on Dyson machines
  • Free on-site parking at Head Office
  • Subsidized café and restaurants at Head Office

Posted: 13 February 2019