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Retail Sales Manager


Competitive Base + Superannuation + Bonus
Retail Sales, Retail (Head Office)
Sydney, Sydney - Australia


The Retail Sales Manager is responsible for directly leading a team of Regional Managers to drive in-store consumer sales volume whilst increasing sales revenue, gross margin and market share for Dyson and its retail partners across all categories and nationally. On a national basis the role also indirectly supports 100 demonstrators in field (known internally as Dyson Experts).
The role is also accountable for achieving the strategic and tactical direction of in-store sales whilst providing consumers with an experience that aligns with Dyson’s objective of achieving our 2020 vision. 
Our Regional Managers and Demonstrators work every weekend - as such, working up to 2 weekends per month will be required for this role.


  • Strategy implementation for Demonstrators (Direct employees & 3rd Party) nationally 
  • Deliver annual sales (volume and revenue) and Gross Margin across our retail partners who are supported by a Dyson Demonstrator
  • Achieve team performance through effective people leadership 
  • Drive product expertise and training for your team of Regional Managers and Demonstrators
  • Build, develop and promote an effective and high performing team of 3 direct reports and up to 100 Demonstrators and seamlessly integrate 3rd party team members
  • Contribute to the growth nationally of Team Dyson, expanding in to new stores and territories
  • Lead the first class execution of Dyson in-store demonstrator plans with Australian consumers
  • Collaborate cross functionally (field team, trainers, national accounts team and marketing) to achieve executional excellence, achieve targets, grow the team's conversion rates and achieve Dyson's overarching strategy and plan


  • Significant commercial experience in retail and/or sales environments 
  • 4+ years management experience; possessing both sales leadership and cross functional/operations or field sales experience
  • Strong people management/leadership skills and experience
  • Proven delivery of sales results in a retail operations environment 
  • High level experience of customer negotiations and dealings
  • Evidence of budget control and can demonstrate financial expertise
  • Methodical business planning capability with a strong analytical approach
  • Decisive, persuasive and assertive


At Dyson ANZ we value you bringing yourself to work. We recognise the importance of your unique contribution and are receptive to hearing ideas that challenge the norm. Innovation is in our DNA and we are excited by adopting new ways to do things better. 
We deliver an employee experience that matches the quality we give to our customers. A work-life balance that we live and breathe, regular social lunches and off-site gatherings, product discounts, novated leasing, additional paid annual leave and company paid parental leave form just part of the employee experience at Dyson ANZ. 
We are a member of the Diversity Council Australia