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Sales Optimization Manager


Starting salary will be based on experience and credentials
Customer Service
Aurora, IL, USA

About us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood with additional offices located in Aurora, Illinois and Ann Arbor, Michigan. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.

Our Customer Experience team forms a direct link between the business and Dyson owners. The team are technology experts, trained to give specialist advice and guidance to solve real problems for people in real time. Working to daily targets, they resolve technical queries, provide product information, deliver excellent customer service and upsell. 

About the role

A Dyson Customer Experience Sales Optimization Manager will be a highly motivated and experienced professional who will enhance the quality of sales. This will be a self-directed individual, with a clear vision of a sales culture, and the ability to execute. This position reports to the Senior Operations Manager and provides support to other key stakeholders in the business to increase revenue, knowledge, and overall sales effectiveness. Ideally this person will regularly be in our Aurora, IL contact center (once we return to office) but we will consider remote candidates who can travel to the contact center 1 to 2 times a week.

Create an iconic sales culture:
  • Responsible for sales projections and execution of performance against agreed targets for US and Canada contact center sales channels
  • Facilitate instructor led sales training and sales coaching, via classroom to increase productivity
  • Deliver programs and coaching that directly and measurably improves sales techniques, product knowledge, and close rates
  • Provides workshops and materials that enhance sales skills, the customer experience, and product knowledge
  • Coordinate and facilitate sales training with internal business partners and 3rd party vendors
  • Establishes an effective adult learning environment, demonstrates confident and engaging presentation skills and sales management techniques leading to desired outcomes
  • Initiate and manage sales contests, performance ranking, sales reporting, and recognition programs
Develop joint business plans for account(s):
  • Seek consensus and approval from internal stakeholders for proposed plans; negotiate with accounts to company's position, maximizing profit outcomes
  • Achieve sales, profit and inventory goals on a monthly, quarterly and yearly basis
  • Manage funds and resources for the best return on investment. Analyze data and implement high quality solutions and actions to solve problems proactively with customer and team
Collaborate with business partners:
  • Enlist and influence supervisors to support sales initiatives and to become engaged in the selling process
  • Collaborates with internal business partners, supervisors, and key contacts to ensure training and coaching meets business needs
  • Proactively engages with business manager’s to maintain relationships and identify needs
  • Consults with Training Manager, WFM Manager, and Operations Managers on sales training/coaching and plan for execution’
  • Creates coaching plans for both supervisors and representatives
Fulfill other duties as required:
  • Provides updates to management regarding sales coaching and training progress and performance
  • Balance multiple projects while managing daily sales initiatives, recognition, and sales coaching
  • Follow-up with supervisors and representatives to ensure sales targets are being met
  • Balance an iconic customer experience with an iconic sales environment

About you

  • Minimum 3 years’ experience as a sales coach or similar capacity
  • 3 years’ call center experience
  • High School diploma or equivalent required; Bachelor’s degree preferred
  • Ability to understand the Dyson brand and uphold its integrity
  • High level of customer service and sales orientation required
  • Ability to work with other departments, build a plan of action, and execute
  • Influence supervisors and representatives to reach and exceed sales targets
  • Work a flexible schedule – which may include evenings and weekends
  • Ability to push, pull, and lift up to 30lbs
  • Bilingual skills a plus
  • Innovative thinker and disciplined problem solver
  • Passionate about success and tenaciously achieve it
  • Setting the direction, and building talented teams to achieve the targets
  • Challenge assumptions and collaborate with business groups


At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:
  • 401K with up to a 4% match
  • Company paid Life Insurance and AD&D
  • Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle benefits:
  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
  • Pre-tax Commuter Benefits (applicable areas only)
  • Generous Child Care Leave Program
  • Wellness Program
  • Employee Assistance Program
  • Generous Dyson Product Discounts
Health benefits:
  • Multi-Level Healthcare Coverage Options
  • Vision & Dental Coverage
  • Company paid Short-Term and Long-Term Disability
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at for more information. Dyson is an Equal Opportunity Employer. #LI-DYSON

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.