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Senior Standards Manager (CSI)


Claims and Insights
Malmesbury - United Kingdom


Dyson products are engineered to work better than competitor products. We take pride in engineering to perfection and make sure our product performance is thoroughly tested and our claims are true and reflect what our products deliver for customers. We are authentic, thorough and believe that science and engineering, when deployed to make better products, can genuinely improve people’s quality of life. 
Standards expertise is essential to the business for successful monitoring and guidance; ensuring all Dyson products meet business expectations. We work closely with consultants, agencies other independent and accredited test service providers. 
As a technical individual within a fast-paced creative environment you will need to manage your stakeholders and their expectations. You are the “voice of truth” when it comes to product performance and the risk associated with external standards or regulations. 
Your input will help steer projects through the development milestone process, monitoring performance standards, regulations and ensuring the claims we have are relevant and will be accurate when we launch. 
To be successful in this role, you will need to:
  • Be recognised as an expert in your field, providing technical direction across all projects/ functions.
  • Resolve complex technical problems where precedents do not exist.
  • Act as an advisor in relation to product performance standards - providing clarity and direction to diverse teams.
  • Have in-depth technical knowledge across all Dyson product categories, where new products are in development, there is a need to learn quickly to be able to provide appropriate direction in a timely manner.
  • Build strong relationships and gravitas to be able to successfully direct the wider CSI function, Commercial, RDD and the Dyson business on all subjects related to performance standards.
  • Have a true understanding and appreciation of our products, their core technologies and what makes them better.
  • Maintain a solid understanding of competitor products, their strengths and weaknesses and how they perform vis-a-vis our products.
  • Know the market; test houses, accreditations, standards, what is needed to satisfy technical and legal requirements and what is needed to ensure credibility with the consumer.
  • Be articulate, able to collaborate and hold your own with experienced external professionals and internal subject matter experts; credible enough to partner Research Institution Professors in studies.
  • Have knowledge of what drives standards and how to influence the process.
  • Be a team player with imagination and a very good work ethic


The purpose of this role is to:
  • Ensure we thoroughly understand relevant external performance-based standards appropriate to markets.
    • Identify and monitor regulations and standards which do or could apply to Dyson.
    • Understand the process and players behind the external standards and regulations.
    • Build relationships with relevant standards bodies and regulators to influence the standards of the future.
    • Document and communicate the risks and opportunities of external standards with the rest of the business.
    • Drive research projects to gain understanding of specific aspects of the standards. 
This role requires constant interface with CSI, RDD, commercial, markets and external organisations – ensuring that when it comes to product performance everyone at Dyson works to one reality.
Main accountabilities are:
  • Ensure all test activities are carried out according to the appropriate national and international test standards and that interpretation of content therein is agreed across stakeholders.
  • Formulate and agree Dyson position on individual issues with Principal Standards Manager/ External Affairs/ RDD specialist teams. Use RDD resource to generate data for meetings to qualify our position.
  • Support and communicate Dyson strategy on external standards and regulations.  Monitor and participate in (and divulge feedback and outcomes from) external standards body meetings.  Co-ordinate attendance at meetings (cross functional team attendance) and ensure pre-alignment on strategy with Group.
  • Problem-solving during product testing to completion of certification/ endorsement and close collaboration with CSI team and project teams where test concerns/ failures exist.
  • Champion and ensure governance with Global CSI processes.
  • Collaboration with approval agencies and 3rd party test laboratories for the purposes of obtaining testing, evaluation services and product certification/ endorsement.  Regular meetings with test houses to maintain good relationships; review testing capacity and acquire standards updates as well as gauging industrial trends.
  • Bringing improved understanding of the interpretation of local authorities and retailers on the impact of standards in regulating performance requirements and monitoring manufacturers’ claims.  Specific focus on category standards required, in collaboration with CSI CoE team members, and update CSI/ Category teams.


Essential skills required:
  • Candidate must possess at least a Bachelor's Degree/ Masters in Engineering/ Science related subject or equivalent.
  • More than 8 years’ work experience within engineering/ product development in consumer goods industry, or international testing and accreditation companies.
  • Well versed in global product regulations and certification.
  • Experience in product performance testing according to local and International Standards (including IEC, CEN/CENELEC, ASTM, GB/ T, EN & UL).
  • Excellent communication skills (written and verbal) and able to influence and persuade others.
  • Experience in standards or regulatory working groups.
  • Attention to detail with a good working knowledge of the technical vocabulary common to the appropriate discipline.
  • Highly motivated, internally driven individual with strong planning and organisation capabilities and ability to work within a team.
  • Able to work independently without supervision.  A self-starter and a problem solver.
  • Persistent, confident and able to challenge current working assumptions of others.  Able to constructively question, present arguments and evidence, and influence others to revise their views.
  • Computer literate with good working knowledge of Microsoft Office.
  • Must be able to travel regularly within Europe, US or Asia including quarterly/ half-yearly trips.


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines