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Senior Claims and Performance Manager


Compliance and approvals, Data Science
Malmesbury - United Kingdom


An exciting opportunity for someone with health and beauty expertise to take on the next

Challenge as Senior Claims Manager at Dyson. They will be part of the Claims, Standards and Insight team.

What we’re about

Ensuring robust, durable substantiation is in place before Dyson makes any performance statement to the wider world

Analysing and presenting data, explaining technical detail to non-technical audiences

Working with RDD and legal to develop appropriate test methods and capability within and outside of Dyson

Conceiving and executing novel research with contract and academic partners to evidence new claim avenues

Keeping Dyson out of court by treading the line between compelling claims that sell product and having persuasive, comprehensive data to support advertising


  1. Be responsible for all claims, methods, testing and evidence for one or more Dyson product categories. Build expertise in those categories, know the technology.

  2. Develop the claim substantiation strategy for each project from early milestones and work with RDD to tune product specs and validate suitable test methods

  3. Represent Dyson at International Standards working groups such as IEC or ASTM. Formulate and agree Dyson position on individual issues with Principal Standards Manager/RDD specialist teams. Use RDD resource to generate data for meetings to qualify our position.

  4. Assist local markets in designing region-specific research with local partner organisations to facilitate new product endorsement/advocacy or novel claims

  5. Attend product launches to present new Dyson technology to the media, conduct interviews and train local marketing teams on product detail and claims

  6. Coach commercial managers in local advertising law requirements, and limitations and constraints on substantiation and subsequent claim language

  7. Horizon-scan for opportunities for new endorsement partners/schemes or Dyson product advocates. Identify credible partners and develop scheme structure, negotiate costs, and build in stretching targets to ideally secure exclusivity for Dyson

  8. Identify and commission external test houses capable of running standard tests and bespoke methods as new product categories come online. Develop working practices, including job tracking and test scheduling and ensure timely, cost-effective and accurate delivery of reports

  9. Attend calls and meetings with external legal counsel to explain complex detail of Dyson technologies, test methods and comparative data that supports our claims prior to launch or in defence of challenges

  10. Represent Dyson as expert technical witness in court or depositions

  11. Attend weekly category cross-team meetings with senior managers to represent CSI issues and opinion

  12. Attend senior management reviews to provide testing and standards insight and to challenge their opinion/suggestions


  • Degree-qualified scientist or engineer in relevant subject area with demonstrable industrial claims experience in health and beauty area

  • Scrupulous attention to, and appetite for, detail

  • Technical expertise and the ability to understand the impact of regulations or new test metrics on our claims

  • Demonstrable analytical prowess - able to scrutinise claims and copy and identify subtleties, flaws and inferences that might enable others to challenge the validity of Dyson advertising

  • Engaging, showing exceptional communication skills to influence diverse audiences and bring clarity where confusion reigns

  • Strategic thinking to identify opportunities and develop new test methods that will benefit our product categories and may influence consumer magazines and standards bodies

  • Self-starter able to pick things up and happy to explore opportunities without a rigid framework and prioritise.
  • The ability to see connections between internal technical developments, standards and current legal challenges – both inbound and outbound

  • Flexible - willing to take on new challenges. Open minded and not wedded to traditional ways of doing things. Must be able to nurture relationships with markets and be empathetic to their position whilst promoting best practice/ Dyson policy.
  • A stickler for detail as well as being able to look at the bigger picture.


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidized café and restaurants
  • Discounts on Dyson machines