Senior/ Communications Manager, HK

Summary

Salary
Base + performance based bonus + competitive benefits
Team
Communications
Location
Hong Kong - Hong Kong

Description

Dyson products are better engineered and work better than competitor products. Our job in the Dyson Communications team is to communicate that difference and educate people via the media on how our machines can make daily life healthier, more hygienic and generally more comfortable.

You’ll be working in words, images and videos – across print, online, social media, events and through word of mouth. Whatever the scale of the assignment you’ll be taking a strategic lead, collaborating with experts from different areas internal to Dyson and external – and ensuring we are telling the most compelling stories about Dyson and our machines.

We’ll give you responsibility from the outset.  It’s up to you to create the climate for success by trying new things, setting high standards and sticking to them.

The role will require an ability to blend engagement with formal government institutions and media flexibly, showing a desire to deliver coverage results. Whatever the scale of the assignment you’ll be taking a strategic lead, collaborating with experts from different areas internal to Dyson and external – and ensuring we are telling the most compelling stories about Dyson, our machines and our responsibility to the Hong Kong market. 

We’ll give you responsibility from the outset.  It’s up to you to create the climate for success by trying new things, setting high standards and sticking to them.

The role will be a standalone function in Hong Kong and will be split across three pillars of activity with government institutions being a theme that runs throughout.

Accountabilities

Press relations 
  • Raise awareness of Dyson’s story, Dyson technology and Dyson’s presence in HK through a programme of continuous messaging.
  • Build and maintain relationships with media in HK, including print, online, and bloggers. Frequent person to person meetings will take place in Hong Kong, Shanghai and other cities as required.
  • Seek and develop PR opportunities across all media, partnerships and channels. 
  • Understand the media landscape by reading relevant media and social sources to develop a good understanding of the market place.
  • Pitching both planned and reactive Dyson stories to media. 
  • Manage a list of seeding locations. Amplifying stories where appropriate.

Influencer relations
  • Manage influencers across Dyson’s range of technology. Influencers are broadly defined to include Doctors and hospitals as part of Dyson’s scientific credentialing programmes, to celebrities or high net worth individuals.
  • You will identify KOLs, build Dyson’s pool of contacts, and manage them as part of an ongoing network of influencers. The vast majority of these KOLs will be engaged without monetary payment.

Content creation
  • Produce HK specific content in the form of press releases, interviews, Q&As, online content, event materials, etc. 
  • Create and develop news stories to secure further press coverage. 

Administrative and analytic 
  • Fulfil media requests in a timely, deadline-sensitive manner.
  • Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams.
  • Handle PR admin including building and maintaining media lists, collating coverage, managing resources such as keeping files and templates in order.
  • Complete monthly coverage reports and post-campaign reports for all major launches.
  • Monitor, analyse and report PR results. 
  • Responsibility for budgetary administration, working closely with the Communications teams and finance teams. 

Event planning and management
  • Plan and manage media events from start to finish. Responsibilities include:
  • Deduce event core messages and goals.
  • Finding and training suitable spokesperson.
  • Content creation, scripts, presentations, takeaways, biographies.
  • Source and manage event location and props. 
  • Manage event budgets
  • Inviting media

Strategy
  • Support in developing PR strategy for HK with Head of Communications.
  • Liaise with global counterparts to leverage PR strategies, materials and execution. 

Internal communications
  • Develop and support internal communications activities
  • Liaise with global counterparts to ensure internal communication consistency with the rest of the Dyson world and leverage materials and execution ideas.

Skills

Experience:
  • Bachelor’s degree
  • At least 5 years’ experience or more.
  • Experience with influencer engagement as well as day to day press relations
  • Work experience in the HK market with a network of contacts
  • Candidates with more senior experience will be considered for the Senior Manager role

Skills:
  • Strong understanding of the media landscape.
  • High awareness of local and cultural nuances.
  • Strong verbal communications skills.
  • Strong written skills; ability to write concise, engaging and when appropriate witty copy. 
  • Strong networking skills.
  • Strong project management, organisational and planning skills.
  • Strong time management skills needed to balance multiple projects, campaigns and administrative duties.
  • Strong communications skills in spoken and written English and Chinese.

Competencies:
  • A doer- not afraid to try new things and get stuck in.
  • Persuasive, articulate, personable – a clear communicator.
  • Creative and insightful - creating new ideas to engage media.
  • Tenacious - determined to develop solutions and deliver results.
  • A fast learner and quick to adapt.
  • Strong attention to detail and accuracy.
  • Business savvy -understands how PR acts as a vehicle to support the China business win.
  • A multitasker, excellent at prioritisation, comfortable handling and implementing many projects concurrently.
  • Ability to work in a fast-paced office where priorities can change.

Benefits

The successful candidate will receive a competitive compensation package which will include a base salary and annual performance bonus scheme.

Posted: 18 February 2019