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Senior Copywriter (Professional)


Malmesbury - United Kingdom


We need a Senior Copywriter to work in the Professional team. You will be responsible for the generation of core marketing messaging across all campaign output primarily through digital channels. This will range from Thought Leadership content to CRM, covering everything in between.


The scope of work delivers copy for all Dyson products, sold globally into businesses. Writing and editing copy for campaigns above and below the line, across all media. You’ll work alongside the category creatives and your work should complement theirs (and vice versa) to form truly seamless campaigns. You’ll also take responsibility for the basics: grammar, spell checking and proofing jobs prior to external production/publishing. You’ll be required to develop campaign copy that is compelling, competitive, technically accurate and legally substantiated. Your writing should have an effortless simplicity yet still intrigue and enlighten. All Dyson copy should be based in fact, scientific principles and clear consumer benefits, not marketing jargon or spin. You will ensure that wherever possible, your writing conveys a position of superior performance, reflecting the fact that Dyson products are engineered to work better. Nature of work includes, but is not limited to; digital media, sales kits, thought leadership articles and materials for CRM. You will work in the category team, collaborating with creatives from other media channels and commercial managers to build truly inspiring, fully integrated campaigns seen by millions of customers world-wide. Responsibilities 1. Building a thorough understanding of the Dyson story – our heritage, our philosophy, how we talk about ourselves. 2. Interrogating and interpreting creative briefs to establish solid foundations for all of your work. 3. Ensuring a thorough understanding of the products and technologies that you’re writing about. 4. Collaborating closely with your commercial colleagues to ensure that you fully understand the product comms strategy for each campaign. 5. Working across a range of media to create copy that builds convincing, cohesive campaigns. 6. Working with other media channel teams and creatives to ensure integration across all outputs. 7. Collaboration with Commercial, Legal and Performance team colleagues to create solutions that are robust and accurate. 8. Working under the direction of the head of copy, you’ll contribute to the overall tone of voice for Dyson copy and ensure that this is maintained across all campaign executions. 9. Adapting your approach for different types of media and copy requirements – from print to retail to digital. Sometimes, you will be required to write with brevity, sometimes with more detail. Sometimes, you’ll need to be able to communicate in simple language and other times to write with a more scientific or technical bias. 10. Proof reading and spell checking of all final copy, including checking for grammatical accuracy prior to final production. 11. Sharing your passion for good writing with the broader team – establishing excellence as the norm and helping to set the standards for all copy. 12. Ensuring all work is in line with Dyson brand values and follows the relevant brand and design guidelines.


Excellent copywriting, editing, and literacy skills including spelling and grammar. With 5+ years of experience in a reputable creative agency, in-house team or with a proven track record of work as a freelance writer. You’ll have demonstrable evidence of delivering work that forms part of impactful, integrated campaigns. You’ll be an imaginative, dynamic writer with an avid interest in culture, art and design and capable of drawing reference and inspiration from a wide range of sources and interests. You’ll have an inherent skill for storytelling and understand narrative structure as a means to engage and absorb people on a human level. You’ll have proven ability to understand and interpret background information and to generate strong insights into the various target audiences for whom your work needs to connect with. You’ll have experience of writing for different types of media – print, digital, retail, customer engagement etc. Experience of working with an innovative technology or product brand would be an advantage. With excellent organisational skills and an ability to juggle several projects at once; you’ll be able to run projects on your own, but also to be able to take direction and work effectively as part of a wider team. Confident and articulate, you’ll be no stranger to presenting your work with passion and enthusiasm, supporting your thinking both with clear rationale and creative expression. You’ll have a competitive spirit and a dogged perseverance that makes you a self-motivating, creative writing machine! You’ll have an obsessive eye for detail.


Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.