Senior Campaign Creative (FC 19)


Malmesbury - United Kingdom


We need a Senior Creative to work within our Integrated Campaigns team. Reporting to the Category Creative Head you’ll originate creative concepts for campaigns that connect our brand and products with our customers, communicating our mantra of first / better / only, and setting us apart from the competition. 
Working with colleagues with specialist skills in digital and advertising, you’ll help to define campaign direction and create the graphic design assets required to bring our campaigns to life.


  • Interrogating and interpreting creative briefs to establish solid foundations for all of your work.
  • The ability to understand data and insights and how to use these to inform your creative work.
  • Collaboration with Commercial to build an understanding of the commercial drivers that define our marketing activity.
  • Work with your Commercial, Legal and Performance team colleagues to create solutions that are robust and accurate.
  • Understanding of all different media channels that go to make up effective integrated campaigns and guiding your work through these channels to ensure a joined-up final product.
  • Have a thorough and constantly up-to-date knowledge of our competitors and their activity and use this knowledge to ensure that Dyson campaigns cut through the noise and stand us apart.
  • Creative thinking that takes already established product creative strategy and translates that into dynamic campaign directions.
  • Working with other creatives, brainstorming and sharing ideas.
  • Strong graphic design skills with an inherent understanding of how to use typography, colour and composition to create visual coherence, emphasis and hierarchy.
  • Working on detailed design execution for a range of outputs, including packaging, retail comms, events, advertising and digital.
  • Ensuring all work is in line with Dyson brand values and follows the relevant brand and design guidelines.
  • Confidently present your work with clarity, underpinned by sound strategic rationale to support your creative proposition.
  • Create systematic, concise and inspirational Go-to-market Campaign Kits that set out all campaign executions as an effective and efficient whole. These should include clear instruction and do’s and don’ts for all markets to follow.
  • Responsibility for managing your own workflow and reporting up to the Creative Head on project status, challenges etc.
  • Day to day line management of Junior Campaign Creatives, taking responsibility for their career development and regular reviews of performance.
  • Ensuring that deadlines are met and that all work is on-brand and on-brief.


Though you’ll likely have trained as a graphic designer, you’re a creative first and foremost – you’re all about ideas. As such, you’ll be as at home with paper and pencil as you are with mouse and screen – able to quickly and intelligently articulate your ideas with sketches and scribbles. You’re a big picture thinker. 
Once your thinking is developed and direction agreed, you’ll be able to take your ideas through the design development stage to produce beautifully crafted graphic design – typography, colour composition – making use of relevant software packages (Adobe Indesign, Photoshop and Illustrator). 
A true ‘visual’ communicator, you’re excited by all things art and design and you find inspiration from a wide range of sources, utilising found images, mocked-up imagery and film, and mood boards to support your thinking and add weight to your ideas. 
You’re an active contributor in group brainstorms and comfortable expressing your ideas, either informally, or in more formal presentations, both to peers and senior stakeholders. Some experience of working with copywriters would be advantageous, as would experience in working with photographers and filmmakers, perhaps directing their work to ensure the results you need. 
All of this will be demonstrable through an excellent portfolio of past work gained over 4–6 years working with leading or interesting brands.


  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sport centre
  • Free on-site parking
  • Subsidised café and restaurants
  • Discounts on Dyson machines

Posted: 24 March 2019

Closing date: 03 May 2019