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Senior European Marketing Manager

Summary

Salary
Competitive + Benefits
Team
Marketing
Location
Can be based across various European locations, United Kingdom, Austria, France, Germany, Italy, Switzerland, The Netherlands

Description

A key and senior member of the European Marketing Leadership Team and working closely with the Managing Director Germany & Benelux and other European MD’s, this role is pivotal to continue driving the success and vision for the category. Personal Care is our fastest growing category and this role looks for someone to take full strategic and operational responsibility for driving global marketing, sales and to successfully manage the P&L to drive and deliver high performance across all territories.

 

It’s an exciting time for Dyson as we enter into new and unknown markets and continue to excel in those we currently trade in. This role calls for someone to lead, motivate and develop their direct reports and provide direction, collaboration and coordination across functions and market teams. They will also represent their category at a European level, sharing best practice and communicating all relevant issues to the right leaders to ensure appropriate decisions are made for the Dyson business.


Accountabilities

1. To build, develop and inspire an effective European Market PC category team to drive category performance across Dyson:

-        To influence and develop a core team who can bring the right skills and passion to review, plan and execute what’s needed globally

-        To provide effective cross-functional and cross-market leadership and coordination

-        To continually foster strong collaborative working relationships across all functions, categories and territories

-        To drive the category, whilst actively engaging with all Dyson business issues and opportunities; operate with the company’s overall commercial agenda at heart

-        2. To take responsibility for overall performance of the category at Europe level, identifying and driving actions to increase top-line growth, a healthy category P&L and increase competitiveness on a global scale:

-        To lead the category P&L at an aggregate global level, sharing accountability for its performance with the European Marketing Director and appropriate European Market leaders

-        To jointly own and be responsible for successful management of the category P&L at a territory level with local MD’s

-        To set the global budget for the category, gaining Executive Team approval

-        To provide the framework and oversee all aspects of budgeting, forecasting and demand planning for the category at territory level

-        To set consumer promotion strategy in conjunction with the regions/markets 

-        3. To maximise the sales potential and profitability of existing products (sell what we’ve got):

-        To be the category advocate - to continuously develop the ambition, energy, ideas and tools needed by marketing and sales teams to get the best commercial outcomes from our products worldwide

-        To drive the category, whilst actively engaging with all Dyson business issues and opportunities; operate with the company’s overall commercial agenda at heart

-        2. To take responsibility for overall performance of the category at Europe level, identifying and driving actions to increase top-line growth, a healthy category P&L and increase competitiveness on a global scale:

-        To lead the category P&L at an aggregate global level, sharing accountability for its performance with the European Marketing Director and appropriate European Market leaders

-        To jointly own and be responsible for successful management of the category P&L at a territory level with local MD’s

-        To set the global budget for the category, gaining Executive Team approval

-        To provide the framework and oversee all aspects of budgeting, forecasting and demand planning for the category at territory level

-        To set consumer promotion strategy in conjunction with the regions/markets 

-        3. To maximise the sales potential and profitability of existing products (sell what we’ve got):

-        To be the category advocate - to continuously develop the ambition, energy, ideas and tools needed by marketing and sales teams to get the best commercial outcomes from our products worldwide

-        To lead the development of in-life cycle analysis, communications and campaigns to drives sales and profitability post launch (i.e. phase 2 & phase 3 campaigns to maintain Dyson’s superior positioning)

-        To review competitive sets across markets, feeding insights back into strategy development

-        To champion competitor awareness and action planning; inspire markets to be ready to react to any competitor threat and quickly understand the implications of new entrants

-        To drive plans to maximise category value across all channels

4. To drive commercial strategy for New Product Development (NPD):

-        To develop business plans and marketing strategies for all NPD projects in the category

-        To develop all commercial elements of the pre-launch ‘go to market’ plan

-        To work across markets to agree territory launch prioritisation

-        To coordinate the relevant Group Commercial functions in the development of product positioning and delivery of all tools and assets for global launch campaigns

5. To lead and facilitate in-market execution:

-        To work with local management teams to embed European PC growth strategy and Group commercial strategy in local market thinking, planning and execution

-        To keep abreast of how local teams progress against key implementation milestones, and motivate and influence them to take corrective measures if required

-        To participate in regular regional/market planning and review sessions

-        To develop a full understanding of the category dynamics in each major territory, and feed these insights back into Group commercial strategies as appropriate

-        To hold reviews and get feedback from markets to understand the local impact of projects and campaigns, and to identify other assets or initiatives required

6. To act as category single point of contact:

-        To act as approver for major commercial issues/decisions affecting category performance

-        To be the central contact for problem resolution

-        To provide central oversight and alignment of all aspects of category budgeting, forecasting, planning and allocation

-        To maintain category level communication upwards to relevant leadership teams.


Skills

  • 5-10 years’ plus experience forged at the leading edge of consumer facing industries
  • Passionate about brands and demonstrate critical judgement and flair in marketing
  • Will have driven brand/category growth through well-orchestrated and innovative consumer focused strategies
  • Will come with premium beauty experience
  • Will come with global market knowledge, with Asia markets being desirable.
  • Energetic, engaging and positive, with excellent communication, and interpersonal skills. 
  • Excellent stakeholder management abilities, able to build commitment to strategy and direction and build networks across the business and externally. 
  • Smart and with a high degree of intellectual and strategic ability, able to lead both the big strategic picture and comfortable and able to manage the operational aspects of implementation and delivery of detailed projects
  • Entrepreneurial flair with a drive for business results.  Commercially and financially astute with sound business judgement
  • Culturally aware and with an international mindset, together with a collaborative style as a strong team player who brings a passion for excellence, innovation and delivery
  • Strong digital knowledge with the ability to combine traditional marketing with social media, to recognise the impact of digital influencers and to be able to provide input into content creation.
  • A self–starter, both assertive and decisive, and yet flexible around change.  Prepared to see through plans and overcome objections and respond and adapt to a demanding and dynamic environment


Benefits

Competitive dependent on location