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Strategist - Global Innovation


Salary will be based upon experience and credentials.
Chicago - USA


The Global Innovation Hub Strategist will work to develop transformative solutions informed by deep consumer research and insight. They will uncover the intangible attitudes, behaviors, and motivations that drive people’s choices and desires. By identifying key consumer pain points, they can create contextually impactful opportunities and platforms through empathetic design thinking.


  • Conduct quantitative research investigations that help strategically frame, validate or challenge other forms of research
  • Develop ethnographic research and contextual design investigations
  • Develop customer behaviors, pain points, needs and aspirations
  • Initiate future-visioning investigations through deep trend analysis and scenario planning, allowing for the design of new experience models and capability sets
  • Identify insights from customer research and market analysis
  • Bring research to life through personas, customer journeys, service models, insight-opportunity frameworks, system maps, stories and scenarios
  • Design and facilitate immersion sessions with multi-disciplinary teams
  • Collaborate with multi-disciplinary teams to ensure that product development and delivery is consistent with strategic and consumer insights.
  • Observe and engage audiences within the markets of interest to test commercialization assumptions for audience capture and scaling
  • Contribute to the sizing of value opportunities and the creation of business models 


Experience & Education:

  • Bachelor’s degree in design, business, psychology, strategy, marketing or another relevant field
  • 3+ years of relevant experience leading research (quantitative and qualitative), conceptual development and design
  • Experience working alongside design teams to create new ownership models and service concepts
  • Track record shaping user experiences and delivering tangible products to market
  • Experience working in an Agile environment


  • Experience leading ethnographic research (quantitative and qualitative)
  • Proven ability to use human-centered insight to answer business questions
  • A background with product prototyping and testing, future visioning and strategy development


  • A self-starter with an ability to excel in a dynamic, ever-changing environment
  • Very high standard of attention to detail throughout all their work
  • Desire and willingness to work in a collaborative, innovative, and team-oriented environment
  • A visionary who is always looking to learn
  • Proactive – always looking for ways to improve
  • Ability to travel up to 25%


Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition. Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to careers.us@dyson.com or call (312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.