- Australia - Sydney Barangaroo Office
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.
By joining the exciting journey of advocacy in Dyson, you will be a pivotal member of Dyson’s first Advocacy team, which drives the Dyson ANZ ambition to being the country’s most recommended brand.
Your role will own and guide the ’Contracted Influence’ work pillar. This pillar includes activating across influencers, KOLs/category experts, media partnerships and voices of influence e.g., editors and beyond!
Your vision and hands-on work in local initiatives will help unlock the voices of advocacy and influence that drive conversion of our Dyson brand. The genuine Dyson love of owners and experts.
About the Role
Reporting to the ANZ Advocacy Lead, you will support and execute initiatives within the newly designed ANZ advocacy program. In the long-term, you will help create and manage initiatives that fuel advocacy across all of our owners’ sphere of influence: online, offline and through the connected screen. In the medium-term, this role focuses on driving advocacy through our influencer channel, across digital and social.
Main responsibilities include but not limited to:-
Evolve and manage Dyson’s existing in-house influencer program. This includes owning the process, budget, selection, briefing to reporting. This will form your most immediate responsibility – balancing the focus of the Contracted Influence pillar with the newer Owner advocacy opportunity
Lead new initiatives and testing opportunities in the influencer/ creator space – exploring new channels, new formats, and the introduction of paid media tactics to supercharge influence
Create and manage a best-in-class super fan community, leveraging the suite of Dyson experiences and exclusives to reward and activate our greatest owners
Work with the Advocacy Lead to implement category-specific advocacy Comms Platforms, leveraging a sphere of channels and touchpoints to drive online engagement, social proof and online recommendation
Work with the Advocacy Lead to activate a globally-mind, agile ratings and review programme
Ensure regular reporting against the Advocacy Measurement dashboard
Share actionable insights from social listening to support Dyson ANZ’s goal to become the most recommended brand
Work with the Social Media Manager to champion social media within the market
Seek online opportunities to interact with owners and potential owners proactively (issue resolution is manged by the Dyson Customer Care teams)
Together with the Advocacy and Owner Insights Analyst to become the oracle of ANZ Advocates’ thoughts and feelings from social listening / consumer insight and determine where Dyson ANZ time is best invested
Collaborate with the paid media team to ensure that insights and opportunities transfer seamless between Paid, Owned and earned
You are passionate about digital and always looking to learn the most cutting-edge methodologies in web marketing and in e-commerce. You are comfortable in fluid and entrepreneurial environments, taking stakeholders on ‘change journeys’ and have the ability to build strong and effective relationships with internal and external business partners ideally in a global business structure.
Previous skills and experience:-
Tertiary qualification in Marketing
Experience in digital marketing and/or digital, social and content agencies
4-5 years experience in social/digital/community and campaign management
Comprehensive understanding of the social landscape across ANZ
Deep understanding of fit-for-platform community engagement practices
Deep experience in influencer /creator strategies and management
Experience in community management
Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results
Expertise in content creation strategies (proposition, messaging, ToV, pillars etc.) with proven results in implementation
Competency using Facebook and Instagram Ads Manager, Web analytics tools specifically Google Analytics
Competency using social monitoring platforms specifically Sprinklr
At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work – your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.
Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.
We have a vibrant and diverse culture that is geared towards recognition and realising ambition.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.